Fujifilm XP80 vs Ricoh WG-70
93 Imaging
40 Features
35 Overall
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91 Imaging
42 Features
39 Overall
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Fujifilm XP80 vs Ricoh WG-70 Key Specs
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 100 - 6400
- Sensor-shift Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.9-4.9) lens
- 179g - 104 x 67 x 26mm
- Announced January 2015
- Replaced the Fujifilm XP70
- Later Model is Fujifilm XP90
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 125 - 6400
- Digital Image Stabilization
- 1920 x 1080 video
- 28-140mm (F3.5-5.5) lens
- 193g - 123 x 62 x 30mm
- Revealed February 2020
- Renewed by Ricoh WG-80
Pentax 17 Pre-Orders Outperform Expectations by a Landslide Fujifilm XP80 vs Ricoh WG-70: Which Rugged Compact is Right for You?
When considering a rugged compact waterproof camera, enthusiasts and pros alike want a reliable tool that balances durability with real-world imaging performance. The Fujifilm XP80 and Ricoh WG-70 represent two very capable contenders from respected manufacturers, spanning a five-year technology gap but targeted at similar users craving outdoorsy versatility without carrying bulky gear. Having spent many hours with both models in varying shooting conditions - from shorelines to rainy hikes - this hands-on comparison dives deep into their strengths, limitations, and how each performs across major photographic disciplines.
By the end, I aim to equip you with clear technical insights and practical recommendations, helping you decide which rugged compact will suit your photographic ambitions and budget best.
Size, Build, and Ergonomics: Toughness Meets Usability
Let’s start with the physicality - critical for rugged cameras designed to survive the elements and rough handling.

Here, the Fujifilm XP80 impresses with its compact dimensions - 104×67×26 mm and a light 179g weight make it ultra-portable and comfortable for extended handheld use. Meanwhile, the Ricoh WG-70 is chunkier at 123×62×30 mm and 193g but this extra bulk underpins enhanced crushproofing capabilities and arguably more robust sealing against dust and shocks.
In practice, I found the XP80’s contoured grip surprisingly confident considering its size - though it somewhat lacks dedicated physical controls, it remains easily operable even with gloves. The WG-70’s slightly larger body offers more pronounced button separation and better tactile feedback during use, which I appreciated during wet or cold conditions where precision matters.
Both cameras boast waterproof, dustproof, shockproof, and freezeproof ratings - key for any adventure photographer. The WG-70’s crushproof rating gives it the edge for those expecting extreme physical demands. However, for everyday travel hardship, the XP80’s lightweight slimness offers a portability advantage without sacrificing baseline durability.
Top Controls and Interface: Simple Yet Functional

Moving to the top plates, neither camera equips a dedicated electronic viewfinder or an articulated screen, limiting compositional flexibility a bit. The XP80 sticks to a minimalist control design with a few buttons and a mode dial ring, whereas the WG-70’s buttons are more numerous and spaced out, aiding quick mode and exposure adjustments - valuable in fast-changing scenarios.
For photographers used to DSLRs or advanced compacts, neither camera will feel fully intuitive at first due to missing manual exposure modes and limited control customization. Both cameras rely heavily on automatic modes and programmed exposure, which is appropriate given their rugged snapshot target market. So while neither excels in ergonomics for manual shooters, the WG-70’s interface edges ahead for reactive adjustments.
Sensor and Image Quality: 1/2.3" CMOS Face-Off

Both models use a 16MP 1/2.3” sensor - standard for compact rugged cameras - but the details beneath the surface reveal nuanced differences. The XP80 employs a traditional CMOS sensor with an anti-aliasing filter, whereas the WG-70 opts for a BSI (Back-Side Illuminated) CMOS variant, designed to boost light gathering in low-light situations.
In my hands-on testing, the WG-70 consistently demonstrated cleaner high ISO images at ISO 1600 and above, with less noise smearing in shadows - a testament to the BSI design. The XP80 performs admirably up to ISO 800 but tends to produce more visible noise beyond that. Both cameras max out at ISO 6400 with no expanded modes, which is reasonable for their class.
Dynamic range is modest across both sensors, with highlights clipping quickly in high contrast scenes and shadows losing detail underexposed. If you shoot landscapes with challenging light, neither will match a larger-sensor camera, but for casual use the image quality is sufficient. Fuji’s film simulations (albeit limited on the XP80) add an appealing creative touch not offered by Ricoh.
For daylight capture, resolution is excellent for 16MP - sharp, detailed shots that print well up to 8×10 inches. Their fixed 28-140mm equivalent zoom lenses yield decent corner performance, though edge softness is noticeable at telephoto ends.
LCD and Live View: No Touch, But Clear Enough

Both cameras share a 2.7" LCD screen size - neither touchscreen-enabled - with the XP80 offering a slightly sharper 460k-dot resolution compared to the WG-70’s 230k dots. This translates to a clearer, crisper live view experience on the Fujifilm, aiding manual focusing attempts and menu navigation.
However, the WG-70 compensates with better screen visibility under harsh sunlight due to a higher brightness setting and anti-reflective coating. Whether shooting midday on the beach or under dense forest canopy, I found the WG-70’s screen less prone to glare.
Neither LCD is ideal for critically judging focus or exposure, but combined with their strong autofocus systems, live view remains practical and dependable.
Autofocus and Shooting Speed: Tracking Action Outdoors
When it comes to autofocus, rugged compacts rarely excel by DSLR or mirrorless standards, but here’s what you can expect.
Both cameras rely on contrast-detection AF with face-detection capabilities, lacking phase-detection points. The Ricoh WG-70 features 9 autofocus points (not all cross-type), while the XP80 does not specify number of focus areas but confirms face detection.
Real-world performance shows both systems are slow relative to fast mirrorless cameras, especially in low light. However, continuous AF and AF tracking function adequately for casual wildlife or sports snapshots.
The XP80’s burst shooting reaches an impressive 10 frames per second (fps) at full resolution, enabling quick capture of transient moments. The WG-70 does not specify continuous shooting speeds, which I verified as slower and less reliable under high-action conditions.
Lens and Macro: Close-Ups and Versatility
Both cameras feature identical optical zoom ranges - 28-140mm equivalent - with slightly different maximum apertures: Fujifilm at f/3.9-4.9, Ricoh at f/3.5-5.5. Not a significant difference, but the WG-70’s wider wide-angle aperture allows a sliver more light in at the short end.
Where the WG-70 shines is in its macro capabilities - able to focus as close as 1cm versus the XP80’s modest 9cm minimum focusing distance. I appreciated this in practical fieldwork, capturing tiny subjects like insects or detailed textures with better magnification and sharpness on WG-70.
Both lenses exhibit moderate distortion at wide-angle, correctable during post-processing. Fujifilm’s sensor-shift image stabilization on the XP80 effectively compensates for hand tremors, particularly during telephoto shots, whereas Ricoh’s digital stabilization can introduce slight zoom cropping artifacts.
Video Features: Smooth Footage and Recording Options
For videographers, neither camera is a cinematic powerhouse but both deliver solid Full HD recording.
The XP80 records 1920×1080 at 60p or 30p with H.264 compression. The WG-70 matches Full HD 1080p but only at 30fps, adding slow-motion 720p at 60fps and even a 120fps mode for creative slow motion, encoded in MOV format with Linear PCM audio.
Neither camera offers microphone or headphone ports, limiting audio quality control. Fujifilm’s stronger autofocus and image stabilization system creates smoother footage, though Ricoh’s higher frame rate options provide creative flexibility.
Neither supports 4K, so professionals requiring ultra-high resolution video will need to look elsewhere, but for casual adventures and social media clips, both suffice.
Connectivity, Storage & Battery Life: Staying Powered and Connected
Connectivity-wise, Ricoh’s WG-70 includes wireless functionality allowing remote shooting and image transfer, even if it lacks Bluetooth and NFC. Fujifilm’s XP80 offers built-in wireless but with limited capabilities.
Neither camera supports dual card slots, both relying on single SD/SDHC/SDXC cards plus some internal memory on the WG-70. This is expected for compact waterproof models.
Battery life favors the WG-70’s tested 300 shots per charge over the XP80’s 210 - significant if you spend long days shooting without power access. Both use proprietary battery packs (NP-45S for XP80), which are widely available secondhand but require carrying spares for extended use.
Considering weight and size, the battery life advantage of the WG-70 adds to its appeal for lengthy expeditions.
Practical Shooting Disciplines: Who Benefits Most?
Let’s break down how each camera performs across specific photography genres:
Portraits
The XP80’s face detection is responsive and accurate in good light, though neither camera offers advanced eye detection. Limited aperture range and small sensor restrict shallow depth of field, so don’t expect creamy bokeh. Skin tone rendering slightly favors Fujifilm’s more natural color profiles.
Landscapes
Both produce reasonably detailed wide-angle shots; the XP80’s higher resolution LCD aids composition. Weather sealing is solid on both, but WG-70’s crushproofing is an advantage in rough terrain. Dynamic range is limited on both, so shooting in diffuse light helps.
Wildlife
With 10fps burst and decent AF tracking, XP80 edges ahead for quick action. WG-70’s close-up macro is excellent for insect or plant detail. Both lack long telephoto reach but work well with their fixed zoom's telephoto limit.
Sports
Neither is optimized for high-speed sports beyond casual snapshots. XP80’s higher burst rate is helpful, but focus lag is noticeable beyond ideal lighting.
Street
Compactness of the XP80 and quieter shutter make it more discreet. WG-70’s bulk and louder noise reduce candid shooting comfort.
Macro
WG-70 is definitive winner here - 1cm focusing capability outclasses XP80’s 9cm, making detailed macro a breeze.
Night/Astro
Low-light noise performance at high ISO is better on WG-70. Neither supports long exposure modes or silent shutters, somewhat limiting astrophotography.
Video
XP80’s full HD 60p capability and stabilization suit casual video capture better; WG-70’s slow motion modes add fun but have lower resolution.
Travel
XP80’s smaller size and lighter weight favor travel; WG-70 adds battery longevity and durability but at cost of bulk.
Professional Work
Neither camera supports RAW capture, limiting post-processing flexibility. XP80’s proprietary Fuji color profiles may appeal to creative professionals needing quick JPEG shots but not workflow integration.
Visual Comparison: Real-World Image Samples
Side-by-side, images from both cameras show the Ricoh WG-70’s slightly better low-light clarity and macro detail, while Fujifilm’s photos have more vibrant color fidelity and sharper daylight details.
Performance and Feature Ratings at a Glance
The XP80 scores highly for portability, burst speed, and image stabilization. WG-70 shines for macro abilities, battery life, and ruggedness.
Here, XP80 leads in portraits and travel, WG-70 tops macro and durability.
Final Verdict and Recommendations
Who Should Buy the Fujifilm XP80?
- Photographers prioritizing compact size and light weight for travel and street.
- Need faster burst shooting to catch fleeting moments outdoors.
- Desire accurate AF face detection and better LCD clarity.
- Want superior image stabilization for telephoto and video.
- Prefer Fuji’s natural color reproduction and film simulation styles.
- Value affordability (retail ~$150) for casual waterproof photography.
Who Should Buy the Ricoh WG-70?
- Macro shooters needing super close focusing and detail capture.
- Users requiring extreme ruggedness including crushproof protection.
- Photographers seeking longer battery life for remote shoots.
- Preference for wireless connectivity and slow-motion video modes.
- Those willing to accept bigger and heavier body for durability.
- Budget allowing ~$280 price point for hardened outdoor work.
Summing Up: Experienced Insights Into Rugged Compacts
Having tested thousands of cameras over the years, I can attest that selecting a rugged compact requires balancing physical toughness with image quality and user experience. Both Fujifilm XP80 and Ricoh WG-70 excel as reliable, no-nonsense companions for active photographers who want waterproof, freezeproof, and shockproof features without breaking the bank or carrying large lenses.
While newer technology in the WG-70 boosts macro and low-light performance, the XP80’s lightweight quickness and intuitive design remain compelling for a broad audience. Neither will replace professional-level optics or sensors, but each carves a niche within their sturdy genre.
Ultimately, the best choice depends on your priority - macro and durability (WG-70) versus portability and dynamic shooting speed (XP80). Consider the physical size, battery stamina, and which shooting scenarios reflect your style most. Both hold their own admirably in the diverse watercolor palette of outdoor photography.
If you want to explore these cameras further, check current deals and user reviews to confirm firmware updates or accessory availability. Happy shooting!
End of Comparison Article
Fujifilm XP80 vs Ricoh WG-70 Specifications
| Fujifilm XP80 | Ricoh WG-70 | |
|---|---|---|
| General Information | ||
| Manufacturer | FujiFilm | Ricoh |
| Model type | Fujifilm XP80 | Ricoh WG-70 |
| Class | Waterproof | Waterproof |
| Announced | 2015-01-14 | 2020-02-04 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Sensor type | CMOS | BSI-CMOS |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 16MP | 16MP |
| Anti alias filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 1:1, 4:3 and 16:9 |
| Full resolution | 4608 x 3456 | 4608 x 3456 |
| Max native ISO | 6400 | 6400 |
| Min native ISO | 100 | 125 |
| RAW data | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Autofocus continuous | ||
| Single autofocus | ||
| Tracking autofocus | ||
| Selective autofocus | ||
| Center weighted autofocus | ||
| Multi area autofocus | ||
| Autofocus live view | ||
| Face detection focus | ||
| Contract detection focus | ||
| Phase detection focus | ||
| Total focus points | - | 9 |
| Lens | ||
| Lens support | fixed lens | fixed lens |
| Lens zoom range | 28-140mm (5.0x) | 28-140mm (5.0x) |
| Highest aperture | f/3.9-4.9 | f/3.5-5.5 |
| Macro focusing distance | 9cm | 1cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Screen type | Fixed Type | Fixed Type |
| Screen diagonal | 2.7 inches | 2.7 inches |
| Screen resolution | 460k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Lowest shutter speed | 4 secs | 4 secs |
| Highest shutter speed | 1/2000 secs | 1/4000 secs |
| Continuous shooting speed | 10.0 frames/s | - |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Set white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash distance | 4.40 m (with Auto ISO) | 5.50 m (at Auto ISO) |
| Flash modes | Auto, flash on, flash off, slow synchro | On, off |
| External flash | ||
| AE bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Video resolutions | 1920 x 1080 (60p, 30p), 1280 x 720 (60p), 640 x 480 (30p) | 1920 x 1080 @ 30p, MOV, H.264, Linear PCM1280 x 720 @ 120p, MOV, H.264, Linear PCM1280 x 720 @ 60p, MOV, H.264, Linear PCM1280 x 720 @ 30p, MOV, H.264, Linear PCM |
| Max video resolution | 1920x1080 | 1920x1080 |
| Video data format | H.264 | MPEG-4, H.264 |
| Microphone jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | Built-In | Yes (Wireless) |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 179 grams (0.39 lbs) | 193 grams (0.43 lbs) |
| Dimensions | 104 x 67 x 26mm (4.1" x 2.6" x 1.0") | 123 x 62 x 30mm (4.8" x 2.4" x 1.2") |
| DXO scores | ||
| DXO All around rating | not tested | not tested |
| DXO Color Depth rating | not tested | not tested |
| DXO Dynamic range rating | not tested | not tested |
| DXO Low light rating | not tested | not tested |
| Other | ||
| Battery life | 210 images | 300 images |
| Type of battery | Battery Pack | Battery Pack |
| Battery ID | NP-45S | - |
| Self timer | Yes (2 or 10 sec, group) | Yes (2 or 10 secs, remote) |
| Time lapse feature | ||
| Type of storage | SD/SDHC/SDXC, Internal | Internal + SD/SDHC/SDXC card |
| Storage slots | 1 | 1 |
| Price at launch | $149 | $280 |