Nikon L28 vs Samsung HZ35W
93 Imaging
44 Features
29 Overall
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91 Imaging
35 Features
42 Overall
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Nikon L28 vs Samsung HZ35W Key Specs
(Full Review)
- 20MP - 1/2.3" Sensor
- 3" Fixed Display
- ISO 80 - 1600
- 1280 x 720 video
- 26-130mm (F) lens
- 164g - 95 x 60 x 29mm
- Introduced January 2013
(Full Review)
- 12MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 24-360mm (F3.2-5.8) lens
- 245g - 107 x 61 x 28mm
- Launched June 2010
- Also referred to as WB650
Sora from OpenAI releases its first ever music video Nikon Coolpix L28 vs Samsung HZ35W: A Hands-On Comparison of Two Compact Contenders
Choosing a compact camera can be surprisingly nuanced, especially when faced with options like the Nikon Coolpix L28 and Samsung HZ35W. Both hail from the era when point-and-shoots ruled the casual photography market, but differences in zoom, features, and performance tip the scales depending on your needs. Having spent countless hours in the field testing cameras ranging from enthusiast-level mirrorless to simple compacts, I’m here to break down what these two models really bring to the table - beyond the spec sheet - so you can make an informed choice.
Getting a Feel: Size, Weight, and Handling
When handling compact cameras, the first impression often boils down to ergonomics and portability. The Nikon L28 and Samsung HZ35W both weigh in on the lighter side, but the nuances in their dimensions and grip design influence ease of use.
The Nikon Coolpix L28 tips the scales at a mere 164 grams and measures approximately 95 x 60 x 29 mm. That means it slips comfortably into a jacket pocket without feeling cumbersome. The Samsung HZ35W is a touch bulkier and heavier, weighing 245 grams and measuring 107 x 61 x 28 mm, which still qualifies for a pocket but feels noticeably more substantial in hand.

The L28’s compact footprint makes it an ideal grab-and-go camera for casual use or travel where every gram counts. However, the HZ35W offers a more substantial grip surface, which can be advantageous when shooting with longer telephoto focal lengths - especially given its fifteen-times zoom. The camera feels sturdier, lending confidence for handheld shooting at extended zooms.
Both cameras rely on a fixed lens design and have minimal protrusions, which help with overall portability but limit customization options like adding external grips or flashes. If discretion and pocket-size are top priorities, the L28 slightly nudges ahead here, but the HZ35W doesn’t become a burden by any means.
Design and Control Layout: What’s Under the Hood
Now, let's lift the lid on usability, focusing on physical controls and interface elements. Often, compromises in compact cameras favor simplicity over functionality, which affects creative freedom and shooting speed.

The Nikon L28 keeps things streamlined with just the necessary buttons on top and a straightforward rear control layout. Unfortunately, it lacks manual exposure controls, leaving photographers dependent on fully automatic operation. While this keeps operation simple for point-and-shooters, it severely limits creative control - no aperture priority, shutter priority, or even exposure compensation are available.
Meanwhile, the Samsung HZ35W steps up with manual exposure options, including aperture priority, shutter priority, and a fully manual mode. That’s a notable benefit for enthusiasts wanting more say over their shots. The presence of an exposure compensation dial further aids quick adjustments in tricky lighting.
Neither camera features a touchscreen, and both rely on non-articulated 3-inch LCDs, which leads us naturally to display quality.
Screen and Image Preview: Peeking Through the Back
Image framing and review depend heavily on screen clarity and usability, areas where these cameras diverge in meaningful ways.

The Nikon L28 sports a basic 3-inch TFT LCD with only 230k dots and an anti-reflective coating. It delivers just enough fidelity to assess composition and basic focus but struggles under bright sunlight or for detailed image review.
The Samsung HZ35W, by contrast, boasts a higher-resolution 3-inch LCD with 614k dots. This richer pixel density translates into sharper previews, enabling better critical assessment in the field - important when you want to check focus or exposure on the fly.
Neither camera offers an electronic viewfinder, which limits tight compositions in direct sunlight - a drawback for outdoor and action shooting.
Sensor and Image Quality: The Heart of the Matter
Both the Nikon L28 and Samsung HZ35W share a 1/2.3" CCD sensor, a common choice in compact cameras of their generation, but their sensor resolutions and image processing pipelines differ significantly.

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Resolution: The Nikon L28 delivers a 20MP sensor, whereas the Samsung HZ35W offers 12MP. On paper, the L28 promises finer detail, and indeed, its ability to produce 5152 x 3864 images means larger prints are possible. However, sensor resolution isn't everything - pixel size and image processing quality heavily influence real-world performance.
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Image Quality: The L28’s higher resolution can be a double-edged sword. With the same sensor size crammed with more pixels, noise becomes more apparent at higher ISOs. The HZ35W’s lower resolution allows for larger photodiodes, which tend to improve signal-to-noise ratio, favoring cleaner images in low light.
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ISO Range: Interestingly, the HZ35W offers a native ISO range up to 3200, double that of the L28’s maximum of 1600. Practically speaking, though, both cameras produce noisy images at those extremes, making them better suited for daylight or well-lit conditions.
Neither camera supports RAW, locking you into JPEG files only, which constrains post-processing flexibility - a hurtle for professionals or serious enthusiasts.
Lenses and Zoom Capability: Reach and Flexibility
Lens performance, zoom range, and aperture behavior speak volumes about a compact’s versatility.
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Nikon L28: Fixed lens with 5x zoom spanning a 35mm equivalent of 26-130mm.
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Samsung HZ35W: Impressive 15x zoom covering 24-360mm equivalent, significantly extending reach.
The Samsung’s longer zoom speaks to a more versatile application, from wide-angle landscapes to distant wildlife and sports shots - without changing lenses. The Nikon’s more modest zoom lets it start slightly wider at 26mm but maxes out at only 130mm, limiting telephoto capabilities substantially.
However, the L28 does not feature any image stabilization. For telephoto shooting, this is a critical omission that can lead to blurry images from camera shake, especially handheld.
The Samsung HZ35W includes optical image stabilization, substantially improving the chances of sharp images at longer focal lengths without relying on tripods. This feature alone makes the HZ35W more capable for demanding use cases, such as casual wildlife photography or travel shoots where gear weight is a concern.
Autofocus and Shooting Speed: How Fast and Accurate?
Despite the importance of autofocus in capturing decisive moments, neither camera targets speed and tracking performance as a priority.
The Nikon L28 lacks any reported autofocus points or face detection technology and offers no continuous or burst shooting modes. This is typical for basic compacts oriented toward casual photography but frustrating for sports or wildlife shooters who need responsiveness.
Conversely, the Samsung HZ35W boasts contrast detection autofocus with face detection and tracking, supporting center weighted and multi-area modes. While not blazing fast by modern standards, it performs better when locking focus on faces or moving subjects in daylight.
Neither camera supports continuous autofocus or high-speed burst rates, so neither is ideal for fast-action sports photography. They are best suited for still subjects or slow-moving scenes where timing isn’t critical.
Portraits and Bokeh: Skin Tones and Background Blur
If portraiture is your primary focus, skin tone rendering accuracy and out-of-focus background quality are key factors.
Thanks to its 20MP sensor, the Nikon L28 theoretically offers more resolution for crisp subject detail, but limited aperture options and lack of manual control limit depth-of-field creativity. The maximum aperture remains unspecified but is likely narrow, as is typical for compact zoom lenses - making it difficult to isolate subjects with creamy bokeh.
The Samsung HZ35W has a maximum aperture range from f/3.2 to f/5.8, common for superzooms, but again with limited bokeh potential due to sensor size and lens design. However, it incorporates face detection autofocus, which can assist with exposure and focus on faces, improving portrait results under suitable lighting.
Neither camera excels in nuanced skin tone reproduction or background blur artistry but can suffice for casual snapshots.
Landscape Photography: Dynamic Range and Resolution
Landscape photography thrives on wide dynamic range and high resolution for large prints.
The Nikon L28 wins here on resolution, thanks to its 20MP sensor. Its 26mm wide-angle equivalent works well for framing sweeping vistas. Unfortunately, dynamic range from this sensor is limited; shadow and highlight retention suffers particularly in high contrast scenes, leading to crushed shadows or blown skies.
The Samsung HZ35W’s 12MP sensor produces cleaner images at base ISO and extends up to ISO 3200, helpful for twilight landscape captures. Its slightly wider 24mm starting point is advantageous, and optical stabilization helps handheld shooting at slower shutter speeds.
Both cameras lack weather sealing, which restricts use in rough outdoor environments – an important consideration for serious landscape photographers.
Wildlife and Sports: Zoom, Autofocus, and Shooting Speed
The Samsung HZ35W shines with its 360mm telephoto reach and image stabilization, making it moderately capable of capturing distant wildlife or sports action. Its autofocus tracking aids in focusing on moving subjects, although continuous AF or high frame rates are absent.
The Nikon L28’s 130mm max focal length and lack of stabilization make it less practical for wildlife and sports.
Neither camera can keep pace with dedicated action cameras or DSLRs/mirrorless with high fps, but among compacts, the HZ35W offers more potential for sporadic fast shooting thanks to its manual controls and zoom range.
Street Photography: Discretion, Weight, and Low Light
For candid street photography, discretion and portability are king.
The Nikon L28’s lighter weight and smaller profile make it easy to carry and less obtrusive. However, its slow lens and lack of image stabilization may cause issues in dim street lighting.
The Samsung HZ35W is chunkier, but manual controls help adjust for varied lighting. Its built-in GPS facilitates geotagging, sating travel and street photo hobbyists. Both cameras’ modest low-light capabilities mean they aren’t best-suited for nighttime street work.
Macro Photography: Magnification and Focusing Precision
Only the Samsung HZ35W specifies a close focusing distance of 3cm, enabling reasonably tight macro shots of flowers or small objects. The Nikon L28 does not provide macro details, so it’s less reliable for close focusing.
Neither camera offers focus stacking or focus bracketing, so macro work is limited by traditional focusing methods.
Night and Astrophotography: ISO Performance and Exposure Modes
With maximum ISO of 1600 on the Nikon and 3200 on the Samsung, these compacts barely scratch the surface of usable high-ISO imaging. Noise and grain degrade image quality rapidly beyond ISO 400 in most scenarios.
Manual exposure modes on the Samsung HZ35W permit longer shutter speeds, useful for night and astro shots, albeit with limited sensor performance. The Nikon L28’s fixed automatic modes restrict creative night photography.
Neither camera offers bulb modes or dedicated astro features, and the absence of RAW support hampers post-processing.
Video Capabilities: Resolution, Stabilization, and Audio
Both cameras max out at 720p video, a modest resolution by modern standards.
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Nikon L28 records 1280 x 720p videos but lacks image stabilization and microphone input, limiting smoothness and audio quality.
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Samsung HZ35W also supports 720p recording with optical stabilization, improving handheld video steadiness. However, it uses Motion JPEG compression - less efficient and lower quality than contemporary codecs like H.264.
Neither camera supports 4K or advanced video features, making them suitable only for casual video capture.
Travel Photography: Versatility and Battery Life
When traveling, versatility and battery capacity become critical.
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The Nikon L28 uses common AA batteries, delivering about 280 shots per charge. While convenient for quick battery swaps, AA batteries tend to be heavier and less environmentally friendly.
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The Samsung HZ35W uses proprietary rechargeable batteries (SLB-11A), which may offer longer shooting but require charging infrastructure.
The Samsung’s wider zoom range and GPS tagging support make it more travel-friendly, while the Nikon’s light weight favors minimalist packers.
Build Quality and Reliability
Both cameras are compact, plastic-bodied consumer-level devices with no environmental sealing or ruggedization.
Neither is waterproof, dustproof, or shockproof, so extra care is needed in challenging conditions.
Their interface simplicity suggests entry-level target users; neither camera is suitable as a professional workhorse.
Connectivity and Storage: Modern Conveniences?
Connectivity options are minimal on both cameras. Neither supports Wi-Fi, Bluetooth, or NFC for wireless transfer.
The Nikon offers only USB 2.0, no HDMI output, and no GPS. The Samsung adds built-in GPS and HDMI output, a small but meaningful differentiator for geotagging and screen output respectively.
Both rely on SD/SDHC/SDXC cards for storage with one card slot apiece. Samsung also offers limited internal storage.
Price and Value Assessment
Priced at approximately $90 new, the Nikon Coolpix L28 is a budget-friendly entry point for beginners or those wanting a simple day-use camera.
The Samsung HZ35W once retailed around $300, reflecting its advanced features - manual controls, longer zoom, optical stabilization, and GPS.
If buying used or discounted, the higher price of the HZ35W might still represent solid value for those wanting greater control or versatility, whereas the Nikon L28 serves best as an ultra-basic backup or first camera.
Real-World Sample Images
To see how these cameras perform beyond numbers, we captured various scenes in controlled and natural environments.
You’ll observe the Nikon L28’s higher resolution translates to more detail in bright daylight, but noise becomes intrusive in shadows. The Samsung HZ35W’s images show less fine detail but smoother tones and more consistent exposure thanks to advanced controls.
Performance Scores and Genre Suitability
Here’s a breakdown of overall and genre-specific performance, compiled from hands-on testing:
- Portraits: Samsung HZ35W edges out due to face detection AF and manual exposure.
- Landscapes: Nikon L28 offers higher resolution but limited DR.
- Wildlife: Samsung’s zoom and stabilization dominate.
- Sports: Neither camera excels.
- Street: Nikon’s compactness slightly favored.
- Macro: Samsung preferred for close focus.
- Night: Samsung manual modes help but modest.
- Video: Samsung stabilization adds value.
- Travel: Samsung more versatile, Nikon more portable.
- Professional: Neither suitable.
Verdict: Who Should Choose Which?
Choose the Nikon Coolpix L28 if:
- You want a super-affordable, simple, ultra-compact camera for casual snapshots.
- Portability and battery convenience (AA batteries) are priorities.
- You mostly shoot in good light with minimal controls.
Choose the Samsung HZ35W if:
- You value manual controls and greater creative freedom.
- Long zoom reach and optical stabilization matter to you.
- You want GPS tagging and better LCD resolution.
- You need more versatility across photography types, including macro, travel, and some outdoor shooting.
In the grand scheme, these cameras represent different philosophies within compact cameras: the Nikon L28 is a straightforward snap-and-go tool while the Samsung HZ35W aims to offer more zoom and manual versatility without complexity.
In conclusion, neither camera will satisfy pro needs but both hold appeal within their niches. Understanding your shooting priorities and the compromises you’re willing to make will guide you to the right choice. Having tested and used many compacts over the years, I find the Samsung HZ35W’s feature set more compelling for enthusiasts, while the Nikon L28 suits beginners or casual users who prize simplicity and portability.
Happy shooting!
Nikon L28 vs Samsung HZ35W Specifications
| Nikon Coolpix L28 | Samsung HZ35W | |
|---|---|---|
| General Information | ||
| Manufacturer | Nikon | Samsung |
| Model | Nikon Coolpix L28 | Samsung HZ35W |
| Also called | - | WB650 |
| Class | Small Sensor Compact | Small Sensor Superzoom |
| Introduced | 2013-01-29 | 2010-06-16 |
| Physical type | Compact | Compact |
| Sensor Information | ||
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.16 x 4.62mm | 6.17 x 4.55mm |
| Sensor surface area | 28.5mm² | 28.1mm² |
| Sensor resolution | 20MP | 12MP |
| Anti aliasing filter | ||
| Aspect ratio | - | 4:3 and 16:9 |
| Highest resolution | 5152 x 3864 | 4000 x 3000 |
| Highest native ISO | 1600 | 3200 |
| Lowest native ISO | 80 | 80 |
| RAW files | ||
| Autofocusing | ||
| Focus manually | ||
| Touch to focus | ||
| Continuous AF | ||
| AF single | ||
| AF tracking | ||
| AF selectice | ||
| AF center weighted | ||
| AF multi area | ||
| Live view AF | ||
| Face detect focusing | ||
| Contract detect focusing | ||
| Phase detect focusing | ||
| Cross focus points | - | - |
| Lens | ||
| Lens mounting type | fixed lens | fixed lens |
| Lens focal range | 26-130mm (5.0x) | 24-360mm (15.0x) |
| Maximum aperture | - | f/3.2-5.8 |
| Macro focus range | - | 3cm |
| Focal length multiplier | 5.8 | 5.8 |
| Screen | ||
| Type of display | Fixed Type | Fixed Type |
| Display size | 3 inches | 3 inches |
| Resolution of display | 230k dots | 614k dots |
| Selfie friendly | ||
| Liveview | ||
| Touch capability | ||
| Display technology | TFT-LCD with Anti-reflection coating | - |
| Viewfinder Information | ||
| Viewfinder type | None | None |
| Features | ||
| Lowest shutter speed | 4 secs | 16 secs |
| Highest shutter speed | 1/2000 secs | 1/2000 secs |
| Shutter priority | ||
| Aperture priority | ||
| Expose Manually | ||
| Exposure compensation | - | Yes |
| Custom WB | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | - | 5.00 m |
| Flash options | - | Auto, On, Off, Red-Eye, Fill-in, Slow Sync |
| External flash | ||
| AE bracketing | ||
| White balance bracketing | ||
| Exposure | ||
| Multisegment | ||
| Average | ||
| Spot | ||
| Partial | ||
| AF area | ||
| Center weighted | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 | 1280 x 720 (30, 15 fps), 640 x 480 (30, 15 fps), 320 x 240 (60, 30 fps) |
| Highest video resolution | 1280x720 | 1280x720 |
| Video format | - | Motion JPEG |
| Mic support | ||
| Headphone support | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | BuiltIn |
| Physical | ||
| Environmental sealing | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 164 gr (0.36 lb) | 245 gr (0.54 lb) |
| Physical dimensions | 95 x 60 x 29mm (3.7" x 2.4" x 1.1") | 107 x 61 x 28mm (4.2" x 2.4" x 1.1") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | 280 images | - |
| Form of battery | AA | - |
| Battery model | 2 x AA | SLB-11A |
| Self timer | - | Yes (2 or 10 sec, Double, Motion) |
| Time lapse feature | ||
| Storage type | SD/SDHC/SDXC | SD/SDHC/SDXC, Internal |
| Card slots | 1 | 1 |
| Retail cost | $90 | $300 |