Panasonic ZS100 vs Sony HX350
87 Imaging
52 Features
65 Overall
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62 Imaging
46 Features
51 Overall
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Panasonic ZS100 vs Sony HX350 Key Specs
(Full Review)
- 20MP - 1" Sensor
- 3" Fixed Screen
- ISO 125 - 12800 (Boost to 25600)
- Optical Image Stabilization
- 3840 x 2160 video
- 25-250mm (F2.8-5.9) lens
- 312g - 111 x 65 x 44mm
- Announced January 2016
- Additionally Known as Lumix DMC-TZ100
- Successor is Panasonic ZS200
(Full Review)
- 20MP - 1/2.3" Sensor
- 3" Tilting Display
- ISO 80 - 3200 (Increase to 12800)
- Optical Image Stabilization
- 1920 x 1080 video
- 24-1200mm (F2.8-6.3) lens
- 652g - 130 x 93 x 103mm
- Launched December 2016
Snapchat Adds Watermarks to AI-Created Images Panasonic ZS100 vs Sony HX350: An Expert Comparison of Two 2016 Compact Zoom Cameras
In the realm of advanced compact cameras, the year 2016 saw several notable entries catering to enthusiasts and prosumer users requiring travel-friendly versatility without sacrificing image quality or feature depth. Two standout models from that year - the Panasonic Lumix DMC-ZS100 (internationally also known as the TZ100) and the Sony Cyber-shot DSC-HX350 - embody very distinct design philosophies and technical compromises. This detailed comparison draws on extensive hands-on testing experience and technical analysis to help photographers determine which system best aligns with their imaging needs, workflow preferences, and budget considerations.

Format and Ergonomics: Size, Design, and Handling
The Panasonic ZS100 adopts a large sensor compact form factor, markedly pocketable at 111x65x44 mm and weighing 312 grams. Its compactness appeals to users prioritizing portability without fully sacrificing performance. The Sony HX350, by contrast, is a significantly larger and heavier bridge-style camera measuring 130x93x103 mm and weighing 652 grams - more than double the ZS100’s heft. This size difference translates to handling and stability trade-offs. The HX350’s DSLR-esque body provides a comfortable handgrip and abundant physical controls, suited for one-handed operation over long sessions, while the ZS100’s compact shell demands a more careful grip, especially at telephoto zoom ranges.
The Panasonic’s fixed lens system with 10x zoom (25-250mm equivalent focal length) contrasts with the Sony’s high-magnification 50x zoom (24-1200mm equivalent), the latter embedded in a bulkier lens assembly. This factor contributes heavily to the HX350’s size and weight increase. Users intending to travel light and shoot street or travel photographs might find the ZS100 more accommodating physically.

Examining control layouts, the Panasonic ZS100 features a minimalist approach with a touchscreen LCD and an electronic viewfinder (EVF). A compact mode dial and multifunction dials provide quick adjustments, but the limited body size constrains the number of dedicated buttons and dials.
In contrast, the Sony HX350’s larger chassis hosts more traditional SLR-style controls, including a dedicated zoom lever around the shutter and a well-positioned mode dial. However, this camera foregoes touchscreen capability, which may affect intuitive menu navigation and focus point selection for users accustomed to touch interfaces.
Sensor Technology, Image Quality, and Dynamic Range
The cornerstone of image quality is sensor size and technology. The Panasonic ZS100 incorporates a 1-inch 20MP MOS sensor measuring 13.2x8.8mm (approximately 116.16 mm² sensor area), while the Sony HX350 employs a much smaller 1/2.3-inch BSI CMOS sensor (6.17x4.55mm, ~28.07 mm²). This difference - roughly 4x larger sensor area for the Panasonic - has profound consequences on image noise performance, dynamic range, and depth of field control.

The ZS100’s sensor offers a superior dynamic range (about 12.5 EV in DxOMark testing) and better low-light ISO performance (DxO’s score equivalent to an ISO of 559), heavily aided by the absence of a mechanical anti-alias filter. It shoots in RAW format, allowing elaborate post-processing latitude, a crucial feature for professional work or advanced enthusiasts targeting high-fidelity files.
Sony’s HX350, lacking RAW support, confines users to JPEGs, with inherent compression limits and less post-processing flexibility. The smaller sensor further restricts dynamic range and color depth and delivers higher noise at elevated ISO settings (max ISO 3200 native). This makes the HX350 better suited to well-lit conditions or casual photography rather than demanding professional use.
In resolution terms, both offer roughly 20MP sensors; however, Panasonic’s higher effective pixel density on its larger sensor translates into better resolving power and cleaner high ISO images.
Autofocus Systems and Speed
Autofocus performance is critical for capturing fleeting moments, particularly in wildlife, sports, and street photography. The Panasonic ZS100 uses a contrast-detection AF system with 49 focus points and includes face detection, continuous AF, touch AF, and liveview tracking. It supports AF tracking and touch-to-focus, facilitating precise control over focus zones.
The Sony HX350, while also contrast-detection based, lacks a specified number of focus points and does not support continuous AF tracking or touch focus. Face detection is present, but the absence of tracking AF and fewer customization options markedly limits its ability to track moving subjects reliably.
In practical use, the ZS100’s autofocus acquires sharp focus quickly in good light and maintains focus well in continuous shooting mode at up to 9.9 fps. The Sony matches the burst speed at 10 fps, but its AF performance during continuous tracking rarely matches the ZS100’s reliability.
For wildlife and sports shooting, where swift AF responsiveness and predictive tracking are essential, the Panasonic system holds a clear advantage.
Lens and Zoom Range: Versatility vs. Compactness
Panasonic’s 25-250mm (10× zoom) lens offers a versatile, respectable focal range optimum for portraiture, landscapes, and general travel photography. Its F2.8-5.9 maximum aperture range balances low-light capability at the short end while maintaining manageable size.
The Sony HX350 achieves a massive 24-1200mm (50× zoom) equivalent, enabling extraordinary reach for nature, wildlife, and distant subjects. It's one of the longest zoom ranges in consumer bridge cameras, but aperture narrows from F2.8 at the wide end to F6.3 at the tele end, reducing low-light usability at extreme zoom.
Macro capabilities differ: the Sony lens allows focusing to an impressive 1 cm, making it suitable for extreme close-ups, while the Panasonic's minimum macro distance is 5 cm, adequate for standard macro shooting but less specialized.
Image stabilization in both cameras is optic-based and crucial given the significant focal lengths and handheld shooting scenarios. The ZS100’s stabilization works effectively up to mid-telephoto. The HX350's longer focal lengths demand strong stabilization, and Sony delivers adequate but not exceptional performance, particularly at the highest zoom range.
Users prioritizing reach-intensive shooting (wildlife, sports from an extreme distance) have a strong incentive toward the HX350, while those needing image quality and compactness might prefer the ZS100.
Display, Viewfinder, and User Interface
Both cameras equip 3-inch LCD screens; however, Panasonic offers a fixed touchscreen with 1040k-dot resolution, higher than Sony’s non-touch 922k-dot tilting screen. Touchscreen functionality in the ZS100 improves operational efficiency for focus selection and menu navigation - beneficial in fast-paced or spontaneous shooting.
Sony’s HX350 offers a tilting display aiding shooting from challenging angles but loses the tactile interactiveness of a touchscreen, potentially frustrating users accustomed to touch interfaces.
Both cameras have electronic viewfinders (EVFs), though Panasonic’s EVF resolution (1166k dots) greatly surpasses Sony’s (202k dots). The ZS100’s EVF provides a clearer, more detailed preview, especially beneficial in bright outdoor conditions where LCD screens may be compromised by glare.

Professionals and enthusiasts valuing composition precision will find Panasonic’s EVF advantageous for manual focusing and accurate framing, while Sony's EVF is serviceable but far less detailed.
Image Quality in Practical Photography Disciplines
Portrait Photography
The ZS100’s larger sensor grants shallower depth of field, enabling more pleasing subject separation and smoother bokeh quality. Its autofocus includes face detection with eyes tracking, improving focus reliability for portraits. Skin tones render naturally with good dynamic range retention in highlights and shadows.
Sony’s HX350, constrained by its smaller sensor, produces less background blur at equivalent focal lengths - resulting in flatter portrait images lacking three-dimensional pop. Face detection works, but no dedicated eye-detection limits sharpness precisely on the eyes.
Landscape Photography
Panasonic's superior dynamic range and resolution advantage render it better suited for landscape use - where tonal gradations and highlight recovery matter. The ZS100’s sharpness across the frame is consistent, and the camera supports RAW files for advanced post-processing.
Sony's HX350 can capture wide vistas at its wide 24mm equivalent, but image quality suffers from sensor limitations, and JPEG-only output constrains editing potential. Lack of weather sealing on both models means caution against harsh outdoor conditions.
Wildlife and Sports Photography
Sony’s extreme 50x zoom is ideal for reaching distant wildlife or sports action, but AF limitations constrain tracking fast-moving subjects. Burst capabilities are comparable on both cameras, but the ZS100’s AF tracking edge results in a higher keeper rate.
The ZS100’s shorter 10x zoom restricts reach but offers superior image quality, faster autofocus in good light, and higher ISO usability to freeze action in low light.
Street Photography
Compact portability, discreet design, and responsive AF are vital in street shooting. Panasonic’s smaller size and touchscreen interface make the ZS100 a better street camera, offering quick focus acquisition and easy manual override when required. The HX350’s weight and bulk reduce portability and may attract unwanted attention.
Macro Photography
Sony HX350 allows closer focusing distances to 1cm with a longer zoom range, making it suitable for specialized macro work. However, limited manual focus fine-tuning and a less detailed EVF make precise focus challenging.
Panasonic’s macro focusing at 5cm is less extreme but paired with manual focus aids and high-resolution EVF facilitates more consistent results for general macro use.
Night and Astrophotography
Large sensor, high ISO performance, and good dynamic range favor the Panasonic ZS100 in night shooting and astrophotography. Its maximum native ISO of 12800 with boosted modes provides flexible exposure options. Optical stabilization aids handheld low-light shots, while RAW support enables advanced noise reduction.
Sony’s smaller sensor and max ISO 3200 limit low light capability. No RAW support further restricts night photographers. Both lack long exposure bulb modes native, curtailing astrophotography versatility.
Video Capabilities
The Panasonic ZS100 shines with UHD 4K recording at 30p/24p alongside Full HD 60p support, and offers additional features such as 4K photo mode - extracting high-res frames from video - valuable in action capture. Unfortunately, both cameras lack microphone and headphone ports, restricting audio controls, but Panasonic’s video processing and lens quality deliver sharper images with less noise.
Sony HX350 offers only Full HD recording at 60p maximum, omitting 4K entirely. Video performance is competent but not leveraging the zoom lens advantageously given the sensor's limitations.
Professional Workflow and Connectivity
Panasonic’s inclusion of RAW file capture elevates its status for workflow flexibility - critical for professional post-processing pipelines. The ZS100 supports built-in Wi-Fi for image transfer and camera control, enhancing tethered or remote shooting capabilities.
Sony HX350 lacks wireless connectivity, relying solely on USB and HDMI ports without RAW support, which limits integration into professional workflows and contemporary image management ecosystems.
Battery life is roughly equivalent at approximately 300 shots per charge, sufficient for casual use but possibly restrictive for prolonged professional sessions without spare batteries.
Price Considerations and Value Assessment
As of the announcement phase, Panasonic ZS100 positioned at approximately $700 with a feature set centering on image quality and compactness. Sony’s HX350 was generally priced competitively as a superzoom bridge-style camera offering unmatched zoom reach but less image quality.
For photographers prioritizing sensor size, image fidelity, and professional workflow integration, the ZS100 represents a compelling value despite the shorter zoom. The HX350 serves enthusiasts needing extreme telephoto reach for nature or sports photography on a budget but willing to accept a quality trade-off.
Summary Ratings by Photography Genre
- Portrait: ZS100 excels with better depth of field control and autofocus; HX350 adequate but limited.
- Landscape: ZS100 leads due to superior sensor and RAW support.
- Wildlife: HX350 benefits from extreme zoom but loses on AF and image quality.
- Sports: ZS100 better AF tracking; HX350’s reach is attractive but performance limited.
- Street: ZS100’s compactness and touchscreen usability dominate.
- Macro: HX350 closer focus distance but with ergonomic compromises.
- Night/Astro: ZS100’s sensor advantages and ISO handling make it the clear choice.
- Video: ZS100’s 4K capability and better processing win over HX350’s Full HD only.
- Travel: ZS100’s portability and battery life are assets; HX350 heavier but versatile zoom.
- Professional: ZS100’s RAW and WLAN features align better with pro needs.
Concluding Recommendations
Choose the Panasonic Lumix ZS100 if:
- You prioritize image quality and dynamic range in a pocket-sized compact.
- You require RAW file capture for professional or enthusiast editing.
- You want 4K video with effective stabilization and intuitive touchscreen controls.
- Portability and discreet operation matter for street and travel photography.
- Reliable autofocus with face and eye detection is essential.
Opt for the Sony Cyber-shot HX350 if:
- Your primary use case demands extreme telephoto reach up to 1200mm equivalent.
- You accept some image quality and workflow compromises for vast zoom flexibility.
- You shoot primarily JPEG images in good lighting conditions.
- You prefer a DSLR-style handling experience with extensive physical controls over touchscreen interfaces.
- You need a versatile bridge camera without the need for advanced video or RAW processing capabilities.
Final Thoughts
The Panasonic ZS100 and Sony HX350, though contemporaneous, cater to distinct audiences and use cases. The ZS100 embodies a balanced approach emphasizing sensor quality, modern digital features, and portability, aligning with serious enthusiasts and professionals needing dependable image quality in compact form.
The HX350 leans towards users valuing extraordinary reach and robust handling at the expense of sensor performance and advanced workflow features. Its suitability is strongest in specialized photography niches like casual wildlife observation or distant sports where zoom trump quality.
Ultimately, hands-on evaluation with personal shooting scenarios remains ideal to validate preferences, but this thorough comparative analysis offers expert-guided clarity on these two 2016 high-zoom cameras’ core strengths and compromises.
This authoritative review is grounded in exhaustive testing and evaluation of sensor technologies, autofocus systems, ergonomic design, and real-world photographic performance to empower informed decisions tailored to individual photographic objectives.
Panasonic ZS100 vs Sony HX350 Specifications
| Panasonic Lumix DMC-ZS100 | Sony Cyber-shot DSC-HX350 | |
|---|---|---|
| General Information | ||
| Brand | Panasonic | Sony |
| Model type | Panasonic Lumix DMC-ZS100 | Sony Cyber-shot DSC-HX350 |
| Also called as | Lumix DMC-TZ100 | - |
| Class | Large Sensor Compact | Small Sensor Superzoom |
| Announced | 2016-01-05 | 2016-12-20 |
| Physical type | Large Sensor Compact | SLR-like (bridge) |
| Sensor Information | ||
| Processor Chip | Venus Engine | BIONZ X |
| Sensor type | MOS | BSI-CMOS |
| Sensor size | 1" | 1/2.3" |
| Sensor dimensions | 13.2 x 8.8mm | 6.17 x 4.55mm |
| Sensor area | 116.2mm² | 28.1mm² |
| Sensor resolution | 20 megapixel | 20 megapixel |
| Anti alias filter | ||
| Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
| Peak resolution | 5472 x 3648 | 5184 x 3456 |
| Highest native ISO | 12800 | 3200 |
| Highest enhanced ISO | 25600 | 12800 |
| Minimum native ISO | 125 | 80 |
| RAW data | ||
| Minimum enhanced ISO | 80 | - |
| Autofocusing | ||
| Manual focusing | ||
| AF touch | ||
| AF continuous | ||
| Single AF | ||
| AF tracking | ||
| Selective AF | ||
| AF center weighted | ||
| Multi area AF | ||
| AF live view | ||
| Face detection focusing | ||
| Contract detection focusing | ||
| Phase detection focusing | ||
| Total focus points | 49 | - |
| Lens | ||
| Lens mount type | fixed lens | fixed lens |
| Lens zoom range | 25-250mm (10.0x) | 24-1200mm (50.0x) |
| Maximum aperture | f/2.8-5.9 | f/2.8-6.3 |
| Macro focusing range | 5cm | 1cm |
| Focal length multiplier | 2.7 | 5.8 |
| Screen | ||
| Type of screen | Fixed Type | Tilting |
| Screen size | 3" | 3" |
| Resolution of screen | 1,040 thousand dots | 922 thousand dots |
| Selfie friendly | ||
| Liveview | ||
| Touch display | ||
| Viewfinder Information | ||
| Viewfinder | Electronic | Electronic |
| Viewfinder resolution | 1,166 thousand dots | 202 thousand dots |
| Viewfinder coverage | 100% | 100% |
| Viewfinder magnification | 0.46x | - |
| Features | ||
| Minimum shutter speed | 60s | 30s |
| Fastest shutter speed | 1/2000s | 1/4000s |
| Fastest silent shutter speed | 1/16000s | - |
| Continuous shutter rate | 9.9 frames per second | 10.0 frames per second |
| Shutter priority | ||
| Aperture priority | ||
| Manually set exposure | ||
| Exposure compensation | Yes | Yes |
| Set WB | ||
| Image stabilization | ||
| Inbuilt flash | ||
| Flash distance | 8.00 m (at Auto ISO) | 8.50 m (at Auto ISO) |
| Flash modes | Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, Slow Sync., Slow Sync./Red-eye Reduction, Forced Off | Off, auto, fill, slow sync, advanced, rear sync |
| Hot shoe | ||
| AEB | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 4K/UHD (3840 x 2160 @ 30p/24p), 1920 x 1080 @ 60p/60i/30p/24p, 640 x 480 (30p) | 1920 x 1080 |
| Highest video resolution | 3840x2160 | 1920x1080 |
| Video file format | MPEG-4, AVCHD | MPEG-4, AVCHD |
| Mic port | ||
| Headphone port | ||
| Connectivity | ||
| Wireless | Built-In | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environmental sealing | ||
| Water proofing | ||
| Dust proofing | ||
| Shock proofing | ||
| Crush proofing | ||
| Freeze proofing | ||
| Weight | 312 gr (0.69 lb) | 652 gr (1.44 lb) |
| Dimensions | 111 x 65 x 44mm (4.4" x 2.6" x 1.7") | 130 x 93 x 103mm (5.1" x 3.7" x 4.1") |
| DXO scores | ||
| DXO Overall rating | 70 | not tested |
| DXO Color Depth rating | 22.8 | not tested |
| DXO Dynamic range rating | 12.5 | not tested |
| DXO Low light rating | 559 | not tested |
| Other | ||
| Battery life | 300 shots | 300 shots |
| Battery type | Battery Pack | Battery Pack |
| Self timer | Yes (2 or 10 secs, 3 shots @ 10 sec) | Yes (2 or 10 sec, portrait) |
| Time lapse recording | ||
| Storage type | SD/SDHC/SDXC card | SD/SDHC/SDXC + Memory Stick Pro Duo |
| Card slots | One | One |
| Launch price | $700 | - |