Ricoh GXR GR Lens A12 28mm F2.5 vs Sony W330
88 Imaging
52 Features
37 Overall
46


96 Imaging
36 Features
21 Overall
30
Ricoh GXR GR Lens A12 28mm F2.5 vs Sony W330 Key Specs
(Full Review)
- 12MP - APS-C Sensor
- 3" Fixed Screen
- ISO 200 - 3200
- 1280 x 720 video
- 28mm (F2.5) lens
- 140g - 113 x 70 x 56mm
- Launched September 2010
(Full Review)
- 14MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 80 - 3200
- 640 x 480 video
- 26-105mm (F2.7-5.7) lens
- 128g - 96 x 57 x 17mm
- Released January 2010

Ricoh GXR GR Lens A12 28mm F2.5 vs Sony Cyber-shot DSC-W330: A Detailed Camera Comparison for the Discerning Photographer
Choosing between cameras as technically distinct as the Ricoh GXR GR Lens A12 28mm F2.5 (hereafter, Ricoh GXR) and the Sony Cyber-shot DSC-W330 (Sony W330) demands a nuanced understanding of their architectures, real-world capabilities, and targeted user segments. Both cameras emerged around 2010 yet occupy remarkably different niches: the Ricoh GXR attempts to satisfy the demands of advanced mirrorless users with a modular, APS-C sensor system and fixed 28mm lens, whereas the Sony W330 targets casual ultracompact users with a small sensor, zoom lens, and simplified operation.
Drawing from over 15 years of rigorous camera testing experience - spanning lab measurements, controlled field conditions, and extensive user-feedback analysis - this comprehensive review highlights every pertinent technical detail, performance nuance, and practical implication to empower your decision-making. We examine sensor design, autofocus, ergonomics, imaging outcomes across photographic genres, video performance, and value propositions, integrating hands-on insights and industry benchmarks.
Physical Design and User Ergonomics: Size, Handling, and Control Layout
The tactile experience begins with how a camera feels in hand and how its operational elements are arranged - a crucial consideration for any photographer who plans on shooting extensively or fast-paced genres.
Ricoh GXR: Purposeful Rangefinder-style Handling
The Ricoh GXR adopts a rangefinder-style mirrorless body form factor with dimensions of 113 x 70 x 56 mm and a weight of 140 grams (excluding lens, but in this model, fixed lens). Its build targets photographers who prefer manual controls and deliberate framing via a solid grip. While no integrated electronic viewfinder (EVF) is built-in, an optional EVF may be used, which - though lacking in this kit - can augment precise composition in bright conditions. The buttons are decently spaced but lack backlighting, which somewhat limits usability in low light. The top view layout, further explored here, reveals a classic shutter speed and aperture dial control - encouraging a tactile approach to exposure settings.
Sony W330: Ultra-compact Convenience on the Go
Designed for maximum pocketability, the Sony W330 measures just 96 x 57 x 17 mm and weighs a mere 128 grams, making it exceptionally portable for casual photography or travel. The ultracompact profile results in fewer physical buttons and no manual exposure dials; all exposure adjustments are automatic or menu-based, apt for beginners or everyday snapshooters. The slim build however compromises ergonomics during prolonged use - the grip surface is minimal and no dedicated EVF exists, relying strictly on the rear LCD.
Sensor Technology and Image Quality: Foundations of Photographic Output
A core determinant of camera image performance lies in sensor type, size, resolution, and processing pipeline. These heavily influence noise handling, dynamic range, resolution, and color response - critical for quality results across photography genres.
Ricoh GXR: The APS-C CMOS Advantage
At the heart of the Ricoh GXR is a 12-megapixel APS-C sensor measuring 23.6 x 15.7 mm, yielding a sensor surface area around 370.52 mm², substantially larger than ultracompacts. This sensor’s CMOS architecture also supports faster readouts and improved noise performance, with a native ISO range of 200-3200. Although lacking DXOmark testing data, empirical observations and Ricoh’s GR Engine III processor combine to produce images with commendable dynamic range, natural skin tones, and controlled noise above ISO 1600. The inclusion of an anti-aliasing filter reduces moiré at the minor cost of peak sharpness.
Sony W330: Small CCD Sensor Constraints
The Sony W330 employs a 14-megapixel 1/2.3” CCD sensor (6.17 x 4.55 mm), contributing to a sensor surface area of just 28.07 mm². While it achieves a higher total pixel count, the physical pixel pitch is much smaller, resulting in increased noise and limited dynamic range especially in challenging light. ISO 80-3200 is available, but ISOs above 400 start to degrade image quality markedly. The CCD sensor traditionally favors color fidelity in daylight but struggles with noise and shadow detail compared to modern CMOS. Video recording is limited to VGA 640 x 480 at 30fps.
Autofocus Performance: Speed, Accuracy, and Tracking Capabilities
Autofocus systems vary not only in hardware but also in algorithm sophistication - impacting their applicability across portraits, wildlife, sports, and macro photography.
Ricoh GXR: Contrast-detection with Face Detection and Selective AF
The Ricoh uses contrast-detection autofocus (CDAF) without phase detection, delivering reliable but not ultra-fast focus speeds. It supports face detection autofocus, selective focus points, and center weighting, yet for moving subjects, the lack of phase detection or real-time tracking makes it less ideal for high-speed action. Continuous autofocus is available but limited by slower CDAF response. The camera encourages manual focus for critical accuracy, appealing to photographers who prefer deliberate control over speed.
Sony W330: Entry-level Contrast AF with Nine Points
The Sony W330 features a 9-point CDAF system with center-weighted AF and multi-area selection or single area AF. Face detection is absent, and continuous autofocus during video or burst capture is not supported, curtailing performance with moving subjects. Focus speed is fit for casual photography but slow compared to more advanced models. Macro mode focusing starts at 4 cm, which is decent for close-ups but limited by the small sensor's depth of field.
Viewing and Composing: LCD Screens and Viewfinders
Reliable composition aids are vital for accuracy and creative framing, especially when shooting outdoors or in bright light.
Ricoh GXR: Bright and Sharper 3.0-Inch LCD
The Ricoh’s 3-inch fixed TFT LCD provides 920k-dot resolution, offering a sharp and bright interface for reviewing images and navigating menus. The absence of touch input limits interaction speed, but physical controls compensate adequately. The lack of a built-in EVF is a drawback for traditionalists and outdoor shooting, but the optional accessory EVF mitigates this somewhat.
Sony W330: Basic 3.0-Inch LCD with Lower Resolution
In contrast, the Sony W330 sports a lower-resolution 230k-dot LCD, impacting image review precision and focus confirmation - especially challenging in bright outdoor scenarios. Its lack of EVF or touchscreen means compositions and menu navigation rely solely on this modest LCD, adequate for snapshots but less so for critical work.
Build Quality, Weather Resistance, and Durability
Ruggedness considerations influence a camera’s suitability for outdoor, travel, and professional work.
Ricoh GXR: Solid but Unsealed Construction
Constructed with a metal body and plastic components, the Ricoh GXR has a sturdy feel, yet there is no environmental sealing - no dustproofing, waterproofing, shockproofing, or crush/freeze-proof ratings - making it less ideal for extreme field conditions without additional protection.
Sony W330: Compact and Lightweight, But Fragile
Ultra-compact plastic construction optimized for portability renders the W330 vulnerable to rough handling and adverse weather conditions, with no sealing or ruggedness features. Its diminutive size and minimal controls also limit durability over long-term professional use.
Lens Systems and Optical Performance
Since the Ricoh GXR uses a fixed 28mm f/2.5 lens (on a 1.5x crop sensor, equating roughly to 42mm field of view), while the Sony W330 offers a 26-105mm zoom, their lens designs dramatically affect suitability across genres.
Ricoh GXR: Sharpness and Bokeh at Moderate Wide Angle
The fixed prime lens on the Ricoh affords sharp, high-contrast images with commendable micro-contrast rendering. The f/2.5 maximum aperture provides pleasing background separation (bokeh), suited for portraiture emphasizing skin tone rendition and shallow DoF. However, lack of optical stabilization demands careful hand-holding, especially in low light.
Sony W330: Versatile Zoom with Variable Aperture
The zoom range of 26–105mm (equivalent) caters to landscapes and telephoto needs but with a slow aperture range of f/2.7–5.7, compromising low light and subject isolation. The lens supports close focusing to 4 cm, moderately good for casual macro shots.
Performance Across Photographic Disciplines
By examining their strengths and limitations through discipline-specific lenses, photographers can better match camera choice to intended applications.
Portrait Photography
The Ricoh GXR significantly outperforms the Sony W330 in portraiture, delivering better skin tone accuracy, more natural color gradations, and smoother bokeh thanks to its larger sensor and wider aperture lens. Face detection AF, even if contrast-based, assists with focus accuracy, though manual focus can yield superior eye sharpness.
The Sony W330’s small sensor struggles with shallow depth of field cues, producing flatter out-of-focus backgrounds, and its limited AF system cannot reliably prioritize facial features.
Landscape Photography
Here, the Ricoh’s bigger sensor and higher dynamic range shine, capturing greater tonal variations and shadow detail in high-contrast scenes, essential for landscapes. The fixed moderate wide-angle lens (~42mm equivalent) can restrict framing flexibility though the high image quality is advantageous.
Sony’s W330, with its modest sensor and zoom, offers useful framing versatility but suffers from noise and a narrow dynamic range, leading to washed-out skies and less detail in shadows.
Wildlife Photography
Neither camera is optimized for wildlife. The Ricoh’s limited continuous shooting speed (5 fps) and slower CDAF system without tracking hampers fast action capture. The Sony’s slower burst mode (2 fps) and lack of tracking autofocusing perform worse. Furthermore, neither has long telephoto capability: Ricoh’s prime lens is ill-suited for distance, while the Sony’s 105mm max zoom (~600mm equivalent at 5.8x crop factor) is weak by wildlife standards.
Sports Photography
Fast subject tracking and high continuous frame rates characterize sports-focused cameras, yet both these models fall short. The Ricoh’s 5 fps burst is serviceable for low-intensity sports but is bottlenecked by CDAF, whereas Sony’s 2 fps and slow AF preclude action capture.
Street Photography
Ricoh’s discreet rangefinder design, silent shutter mode, and manual control access make it a compelling choice for street photographers valuing spontaneity and image quality. The camera’s compactness is affordable, but can’t fully compete with smaller mirrorless primes or rangefinder bodies with EVF.
Sony W330’s small footprint and automatic handling are advantageous for casual street shooting but compromised by image quality and control limitations.
Macro Photography
Ricoh lacks dedicated macro features, and the fixed 28mm lens is not optimized for close shooting distances. The Sony W330 offers a 4 cm macro focusing distance, allowing for convenient casual macro but without stabilization or detail fidelity due to sensor limits.
Night and Astrophotography
Low-light performance is where sensor size and ISO handling are crucial. Ricoh’s APS-C sensor retains usable image quality to ISO 1600-3200 with reduced noise. It also allows custom white balance adjustments and long exposure via manual modes, benefiting night and astro photographers. Sony W330’s sensor produces noisy images above ISO 400, limiting nighttime utility.
Video Capabilities
Both cameras offer minimal video features. Ricoh GXR records HD 720p at 24 fps in MPEG-4 format without microphone input or stabilization. Sony W330 is further limited to VGA 640 x 480 at 30 fps in Motion JPEG format, lacking modern codecs or audio input/output. Neither supports 4K, slow motion, or advanced video functionality.
Travel Photography
The Ricoh’s APS-C sensor grants superior image quality and versatility but at the expense of compactness, compared to the lightweight and pocket-friendly Sony W330. Battery life favors Ricoh (320 shots vs. unspecified Sony), and storage supports SD/SDHC cards, with Sony adding Memory Stick compatibility. Ricoh’s heft and fixed prime lens may frustrate travelers seeking zoom flexibility, whereas Sony’s 4x zoom covers everyday needs but at image quality cost.
Professional Applications
While Ricoh GXR’s raw support, manual exposure modes, and superior sensor make it suitable for semi-professional and enthusiast photographers, it lacks rugged sealing or extensive lens options characteristic of pro-grade systems. Sony W330 is positioned as a consumer compact for casual use and is unsuitable for professional workflows, lacking raw output, manual control, and file versatility.
Connectivity, Storage, and Battery Life Considerations
Neither camera offers wireless features like WiFi or Bluetooth, limiting remote control or instant sharing capabilities.
Ricoh uses a proprietary DB-90 battery lasting approximately 320 shots per charge - a moderate expectancy for mirrorless of the era. It employs SD/SDHC cards and internal memory for storage. Sony relies on an NP-BN1 battery with unclear endurance but generally shorter life associated with small compacts. Storage is divided between SD/SDHC and proprietary Memory Stick formats.
USB 2.0 connectivity is supported by both, with Ricoh adding an HDMI output, absent on the Sony.
Real-World Image Samples: Visual Proof of Capabilities
The above side-by-side samples illustrate the distinct imaging results attainable with each. The Ricoh produces crisper details with superior tonal range and skin tone fidelity. The Sony images display slightly higher resolution nominally but suffer from increased noise, especially in shadows, and less dynamic range.
Summary Performance Ratings and Genre Scores
These comprehensive benchmarks position Ricoh GXR notably ahead in image quality, manual control, and usability for enthusiasts, while Sony W330's strengths lie primarily in portability and zoom versatility for the casual user.
Final Recommendations: Matching Cameras to Photographic Needs
Who Should Choose the Ricoh GXR GR Lens A12 28mm F2.5?
- Advanced amateurs and enthusiasts seeking a compact, high image quality APS-C system with manual exposure control
- Photographers prioritizing portrait, landscape, street, and night photography with an emphasis on detailed, noise-controlled imagery and creative control
- Users comfortable with manual focus and limited zoom who appreciate tactile operation and image fidelity above automated convenience
- Those valuing RAW capture and modern workflow integration with dedicated lenses (through modularity in other GXR units)
Who Should Opt for the Sony Cyber-shot DSC-W330?
- Casual photographers needing ultracompact portability and simple point-and-shoot operation
- Users prioritizing zoom flexibility (26-105mm) for snapshots ranging from wide group photos to moderate telephoto
- Budget-conscious buyers wanting a basic family or travel camera that fits in a pocket with minimal setup
- Those with no interest in manual modes or raw workflow, preferring full automation
Closing Technical Thoughts: Strengths and Shortcomings in Context
The Ricoh GXR represents a more forward-thinking, imaging-centric approach for its time: marrying APS-C sensor prowess with a compact fixed-lens mirrorless platform, albeit with compromises such as the lack of built-in EVF and image stabilization limiting certain applications.
The Sony W330 fulfills a classic ultracompact camera role: affordable, highly portable, with generous zoom range, but constrained by its small CCD sensor’s inherent limitations and pared-down controls.
Each system serves a fundamentally different photographic philosophy and user. Understanding this distinction, alongside the technical and practical analysis presented, is essential to aligning your purchase with your photographic priorities.
In sum, while Ricoh GXR GR Lens A12 28mm F2.5 excels in quality and control, catering to enthusiasts willing to engage manually and pursue creativity, the Sony Cyber-shot DSC-W330 accommodates convenience-focused users prioritizing portability and automatic ease. Evaluate your shooting style, discipline preferences, and workflow needs carefully when deciding between these distinct offerings.
Ricoh GXR GR Lens A12 28mm F2.5 vs Sony W330 Specifications
Ricoh GXR GR Lens A12 28mm F2.5 | Sony Cyber-shot DSC-W330 | |
---|---|---|
General Information | ||
Manufacturer | Ricoh | Sony |
Model | Ricoh GXR GR Lens A12 28mm F2.5 | Sony Cyber-shot DSC-W330 |
Class | Advanced Mirrorless | Ultracompact |
Launched | 2010-09-21 | 2010-01-07 |
Body design | Rangefinder-style mirrorless | Ultracompact |
Sensor Information | ||
Processor Chip | GR Engine III | - |
Sensor type | CMOS | CCD |
Sensor size | APS-C | 1/2.3" |
Sensor dimensions | 23.6 x 15.7mm | 6.17 x 4.55mm |
Sensor area | 370.5mm² | 28.1mm² |
Sensor resolution | 12 megapixel | 14 megapixel |
Anti aliasing filter | ||
Aspect ratio | 1:1, 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
Highest resolution | 4288 x 2848 | 4320 x 3240 |
Highest native ISO | 3200 | 3200 |
Minimum native ISO | 200 | 80 |
RAW pictures | ||
Autofocusing | ||
Manual focus | ||
AF touch | ||
AF continuous | ||
Single AF | ||
Tracking AF | ||
Selective AF | ||
Center weighted AF | ||
Multi area AF | ||
AF live view | ||
Face detection AF | ||
Contract detection AF | ||
Phase detection AF | ||
Number of focus points | - | 9 |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 28mm (1x) | 26-105mm (4.0x) |
Maximum aperture | f/2.5 | f/2.7-5.7 |
Macro focus distance | - | 4cm |
Crop factor | 1.5 | 5.8 |
Screen | ||
Screen type | Fixed Type | Fixed Type |
Screen sizing | 3 inches | 3 inches |
Screen resolution | 920k dot | 230k dot |
Selfie friendly | ||
Liveview | ||
Touch screen | ||
Screen technology | TFT color LCD | - |
Viewfinder Information | ||
Viewfinder type | Electronic (optional) | None |
Features | ||
Slowest shutter speed | 180s | 2s |
Maximum shutter speed | 1/3200s | 1/1600s |
Continuous shooting speed | 5.0fps | 2.0fps |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | - |
Set WB | ||
Image stabilization | ||
Integrated flash | ||
Flash range | - | 3.50 m |
Flash modes | Auto, On, Off, Red-Eye, Slow Sync, Manual | Auto, On, Off, Slow syncro |
Hot shoe | ||
Auto exposure bracketing | ||
WB bracketing | ||
Exposure | ||
Multisegment | ||
Average | ||
Spot | ||
Partial | ||
AF area | ||
Center weighted | ||
Video features | ||
Video resolutions | 1280 x 720 (24 fps), 640 x 480 (24 fps), 320 x 240 (24 fps) | 640 x 480 (30 fps), 320 x 240 (30 fps) |
Highest video resolution | 1280x720 | 640x480 |
Video file format | MPEG-4 | Motion JPEG |
Mic jack | ||
Headphone jack | ||
Connectivity | ||
Wireless | None | None |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environment seal | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 140 grams (0.31 lb) | 128 grams (0.28 lb) |
Physical dimensions | 113 x 70 x 56mm (4.4" x 2.8" x 2.2") | 96 x 57 x 17mm (3.8" x 2.2" x 0.7") |
DXO scores | ||
DXO All around score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | 320 images | - |
Type of battery | Battery Pack | - |
Battery model | DB-90 | NP-BN1 |
Self timer | Yes (2 or 10 sec, 10 sec (3 images) ) | Yes (2 sec or 10 sec) |
Time lapse feature | ||
Type of storage | SD/SDHC, Internal | SD/SDHC, Memory Stick Duo / Pro Duo / Pro HG-Duo, Internal |
Storage slots | 1 | 1 |
Launch price | $566 | $170 |