Canon SX30 IS vs Fujifilm S9400W
64 Imaging
36 Features
42 Overall
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61 Imaging
40 Features
44 Overall
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Canon SX30 IS vs Fujifilm S9400W Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fully Articulated Display
- ISO 80 - 1600
- Optical Image Stabilization
- 1280 x 720 video
- 24-840mm (F2.7-5.8) lens
- 601g - 123 x 92 x 108mm
- Released September 2010
- Previous Model is Canon SX20 IS
- Successor is Canon SX40 HS
(Full Review)
- 16MP - 1/2.3" Sensor
- 3" Fixed Screen
- ISO 100 - 12800
- Optical Image Stabilization
- 1920 x 1080 video
- 24-1200mm (F2.9-6.5) lens
- 670g - 123 x 87 x 116mm
- Announced January 2014

Choosing between two bridge cameras can feel a bit like walking into a candy store with too many tempting options. Today, I’m zeroing in on two contenders from the small sensor superzoom realm: the Canon PowerShot SX30 IS and the Fujifilm FinePix S9400W. Both target enthusiasts craving versatile zoom reach wrapped in DSLR-style ergonomics, yet they bring distinct flavors shaped by their specs and design decisions.
Having spent many hours in field tests examining sensor behavior, autofocus consistency, handling, and image quality, I want to share a thorough comparison of these cameras - not just a specs spreadsheet, but insights rooted in practical shooting scenarios. Whether your focus ranges from wildlife to street snaps, or video production to travel, I’ll break down where each excels and who should prioritize which.
Let’s start by sizing them up - literally and figuratively.
Sizing Up Ergonomics and Handling
Handling often defines the shooting experience, especially for bridge cameras designed to be all-in-one solutions. The Canon SX30 IS weighs in at 601 grams, with a boxy 123x92x108 mm frame. Meanwhile, the Fujifilm S9400W is a bit heavier at 670 grams but slightly narrower and deeper at 123x87x116 mm.
Take a look at the side-by-side physicality:
The SX30 IS feels a touch more compact in width but has a deeper grip, which I found comfortable for extended handheld shooting. The thumb rest is well shaped and non-slip, though the plastic finish lacks premium texture. The Fujifilm, a little chunkier, surprises with a subtly contoured grip and bigger control dials - easier to manipulate when wearing gloves or working quickly.
Top-down, both cameras mimic DSLR ergonomics, but their control layout differs:
Canon stacks up classic placement - a large mode dial, a dedicated zoom rocker around the shutter button, and straightforward exposure compensation. A notable omission? No illuminated buttons, so low light operation requires some trial and error. The Fujifilm places focus mode selection ring front and center, which is handy if you tend to switch autofocus modes often. Button labels are a bit cramped but well spaced ergonomically, and the textured dials feel satisfying.
Bottom line: If you prize compactness and effortless grip, I prefer the Canon. If you want more immediate control over AF modes and don’t mind a slightly bigger body, the Fuji has an edge.
Under the Hood: Sensor Technology and Image Potential
Both cameras rely on the popular but small 1/2.3-inch sensor size, standard for superzooms. This sensor footprint limits noise performance and depth of field control compared to APS-C or full-frame rivals, but within these constraints, sensor design and processing pipeline matter.
A direct sensor spec comparison:
- Canon SX30 IS: Uses a 14-megapixel CCD sensor paired with Digic 4 processing.
- Fujifilm S9400W: Employs a slightly higher-res 16-megapixel CMOS sensor.
That CMOS sensor gives the Fuji a slight leg up in noise handling and dynamic range. CMOS sensors typically deliver cleaner high-ISO shots, and the Fuji lists ISO up to 12800 versus Canon’s ceiling at 1600. Now, in reality, pushing either to their max ISOs yields noisy images, but at mid-ISO ranges (400-800), Fuji retains more detail and cleaner shadows.
Color depth and tone reproduction also favor the Fuji, likely thanks to newer sensor tech and processing algorithms. While I appreciate the Canon’s warmer skin tone rendition, the Fujifilm produces punchier colors and better contrast in varied lighting.
Resolution-wise, Canon’s 14MP max out at 4320x3240, producing ample detail for prints up to 13x19 inches. The Fuji’s 16MP max at 4608x3456 offers a fine bump, noticeable if cropping or large printing is your thing.
Don’t expect professional-grade shallow depth of field here - that’s physically limited by sensor size - but both cameras employ decent lens aperture ranges, which influence bokeh quality.
Viewing and Composition: Screen and Viewfinder Insights
Composing images is a tactile experience, and these cameras approach LCD and viewfinder design differently.
The Canon SX30 IS features a 2.7-inch fully articulated screen at 230k dots. The articulating design is invaluable for high or low-angle shooting, especially in macro or street photography. However, the resolution is on the basic side, meaning fine details may not be as crisp in bright light. The touchscreen absence isn’t a big deal here.
In contrast, the Fujifilm sports a larger fixed 3-inch TFT LCD with 460k dots - double in resolution, which makes previews clearer and menus sharper. However, the lack of articulation limits composition flexibility, and fixed screens can be problematic in bright outdoor conditions.
Both include electronic viewfinders, but the Fuji’s EVF offers 201k dots with 97% coverage, slightly more detailed than Canon’s unspecified EVF resolution. Neither viewfinder rivals optical finds in quality, but they’re adequate for framing and exposure checks.
I personally lean towards Canon’s articulated screen for versatility, though Fuji’s sharper display and larger real estate improve composing in difficult light.
Lens and Zoom: Reach and Optical Performance
Zoom range is often a deal breaker for superzoom users, and there’s stark contrast here.
- Canon SX30 IS: Fixed 24-840mm equivalent focal length (~35x zoom), aperture f/2.7-5.8
- Fujifilm S9400W: Fixed 24-1200mm equivalent (~50x zoom), aperture f/2.9-6.5
The Fuji extends well beyond Canon, adding 360mm on the telephoto end. Wildlife and sports enthusiasts will appreciate that reach - though image sharpness inevitably declines at maximum zoom in both models due to optical compromises and the small sensor.
The Canon’s brighter aperture at wide-angle f/2.7 helps in low light, and its lens performs well for landscapes and portraits. Fuji trades aperture brightness for zoom range and adds a minimum macro focus distance of 1cm (versus Canon’s 0cm nominal macro but less flexible handling).
Image stabilization is optical on both, vital at long zooms. I found Canon’s IS robust and responsive, making handheld shots easier to nail. Fuji’s stabilizer is effective too but less smooth in video modes (more on that later).
Both lenses are fixed mounts, limiting lens swaps but simplifying usage for casual shooters wanting an all-in-one solution.
Autofocus and Shooting Responsiveness
When hunting errant wildlife or street moments, autofocus and burst speed can make or break the shot.
Canon offers a decidedly basic autofocus setup: contrast-detection only, 9 focus points, no face detection, and no continuous AF or tracking during burst. Continuous shooting maxes out at a very slow 1 fps - effectively single shot plus minor delay.
Fujifilm’s autofocus is more advanced. It also uses contrast detection but supports face detection, tracking autofocus, and continuous AF. Burst shooting clocks up to 10 fps, a massive advantage in shooting fast action or sports.
Despite lacking phase detection, the Fuji’s AF feels quicker and more confident, particularly when locking onto faces or moving subjects under adequate light. Under tricky light, both tend to hunt, but Fuji’s AF tracking helps mitigate missed shots.
This difference is a critical practical takeaway - if you want reliable action capture, Fuji comfortably leads here.
Real-World Image Quality and Shooting Experience
How do these specs stack up in practice? I conducted side-by-side shooting tests across various genres. Here are some distilled observations.
Portrait Photography
Neither camera delivers creamy SLR-like bokeh due to sensor size and aperture limits. Canon’s slightly brighter wide aperture and warmer color rendition produce more flattering skin tones out of camera. However, Fujifilm’s sharper output and accurate autofocus face detection give it an edge for candids.
Landscape Photography
Fuji’s higher resolution and slightly better dynamic range make landscapes pop, especially when shooting in aperture priority with careful exposure. Canon’s lens produces less chromatic aberration around edges but struggles in shadow retention.
Keep in mind both lack weather sealing, so cautious use in damp or dusty conditions is advised.
Wildlife and Sports
The Fuji’s superior zoom and AF system give it a decisive advantage here. Being able to track moving subjects and shoot at 10 fps substantially improves keeper rates. Canon’s slower focus and low burst rate make it ill-suited for dynamic subjects.
Street and Travel Photography
The Canon’s smaller size and fully articulated screen enhance compositional creativity. Its quieter operation also helps with discretion. Fuji is bulkier and louder, but the longer zoom can capture distant street scenes, although this comes with compromises in size and weight for travel light.
Macro Photography
The Fuji’s claimed 1cm macro capability is impressive on paper but due to its fixed lens and sensor, True macro results are limited. Canon’s macro is decent but not specialized. Both benefit from the articulated screen or direct holding positions for precise focus.
Night and Astro Photography
Limited by sensor size and max ISO, neither camera excels in low light. Fuji’s higher ISO ceiling is mostly theoretical - the images get noisy, but better than Canon’s cap at 1600. Longer shutter speeds up to 15 seconds on Canon provide some creative potential, but noise remains an issue.
Video Capabilities
Canon records HD video at 1280x720p at 30fps in Motion JPEG, an older and less efficient codec. The lack of microphone input and stabilization limitations make it primarily a casual video tool.
Fujifilm steps up with full 1080p HD video at 60i and 960p at 60p, and records in modern H.264 codec for smaller files and better quality. Though no audio inputs exist, the video quality and stabilization are noticeably better.
For casual video shooters, Fuji clearly delivers more.
Battery Life and Storage Flexibility
Here the Fuji uses 4x AA batteries rated for about 500 shots, which is great for travelers wanting easily replaceable power on the go.
Canon employs a proprietary NB-7L lithium-ion battery. While rechargeables give more shots per charge, spares are pricier and less convenient for some users.
Both support SD/SDHC/SDXC cards, but Fuji adds internal storage, an advantage for emergency shots.
Connectivity and Extras
In terms of wireless connectivity, Fujifilm’s built-in Wi-Fi facilitates easy image transfer and remote shooting - an appreciated modern convenience missing on Canon (which only supports Eye-Fi card connectivity, now largely obsolete).
HDMI output exists on both for previewing media on larger screens.
Neither camera boasts weather sealing or ruggedness features - something to remember if you work in tough environments.
Pricing and Value Proposition
At typical street prices (Canon SX30 IS ~$400, Fujifilm S9400W ~$330), Fuji offers more advanced AF, longer zoom, better video, and superior display for less. Canon’s strengths lie in ergonomics, slightly brighter aperture, and articulated LCD.
Let me summarize these performance ratings to illustrate:
…and here’s a more granular look by photography genres showing where each stands out:
So, Which One Should You Pick?
Choose the Canon SX30 IS if:
- You prefer better ergonomics and a comfortable grip for long shooting sessions
- An articulated screen is important for your shooting style (macro, vlogging, tricky angles)
- You favor warmer skin tones and color output without post-processing
- You value simplicity over complexity and primarily shoot landscapes, portraits, and casual family events
Lean towards the Fujifilm S9400W if:
- You need that extra reach with 1200mm zoom for wildlife or distant subjects
- Fast, reliable autofocus with tracking and high burst rates are essential (sports, action, kids)
- Video quality is a significant consideration with 1080p/60i recording
- You want modern conveniences like built-in Wi-Fi and a higher resolution, crisper LCD screen
- Battery life and quick power source swaps matter, especially for travel
Final Thoughts: Practical Considerations and My Take
These cameras represent thoughtful but dated bridges into superzoom territory - by today’s standards, small sensors limit image quality, especially in low light, and video features are basic compared to mirrorless models. Yet, as straightforward, cost-effective tools for zoom flexibility, they hold value.
If you want something that handles fast action or video with reasonable sharpness and aren’t bothered by a bulkier body, the Fuji S9400W emerges as the smarter buy. Canon SX30 IS is more for users prioritizing handling finesse, intuitive controls, and shooting comfort.
Dear Canon, in the future, please consider adding continuous AF and brighter optics to your superzoom line - your sensor choices and solid lens construction have potential!
Before buying, test their feel in hand (if possible) - ergonomics can make or break your satisfaction. Also, be realistic: these cameras won’t replace higher-tier mirrorless or DSLR systems but deliver respectable in one small package.
Bonus: Sample Shots Side by Side
To put the theory into practice, here’s a gallery of sample images illustrating each camera’s style and output characteristics:
Notice the Fuji’s sharper edges and more vibrant color palette versus the Canon’s softer, slightly warmer images.
If you’re hungry for deeper detail, I encourage seeking out RAW shooters as neither camera supports RAW files, which limits post processing flexibility.
I hope this comprehensive comparison clears the fog in your superzoom choice journey. Cameras are tools shaped by your shooting style, subjects, and priorities. With these insights from hands-on testing, you can decide which aligns with your photography passion and pocket.
Happy shooting!
Canon SX30 IS vs Fujifilm S9400W Specifications
Canon PowerShot SX30 IS | Fujifilm FinePix S9400W | |
---|---|---|
General Information | ||
Brand | Canon | FujiFilm |
Model | Canon PowerShot SX30 IS | Fujifilm FinePix S9400W |
Type | Small Sensor Superzoom | Small Sensor Superzoom |
Released | 2010-09-14 | 2014-01-06 |
Body design | SLR-like (bridge) | SLR-like (bridge) |
Sensor Information | ||
Processor Chip | Digic 4 | - |
Sensor type | CCD | CMOS |
Sensor size | 1/2.3" | 1/2.3" |
Sensor measurements | 6.17 x 4.55mm | 6.17 x 4.55mm |
Sensor surface area | 28.1mm² | 28.1mm² |
Sensor resolution | 14MP | 16MP |
Anti aliasing filter | ||
Aspect ratio | 4:3 and 16:9 | 1:1, 4:3, 3:2 and 16:9 |
Highest resolution | 4320 x 3240 | 4608 x 3456 |
Highest native ISO | 1600 | 12800 |
Lowest native ISO | 80 | 100 |
RAW images | ||
Autofocusing | ||
Focus manually | ||
Autofocus touch | ||
Autofocus continuous | ||
Autofocus single | ||
Tracking autofocus | ||
Selective autofocus | ||
Center weighted autofocus | ||
Multi area autofocus | ||
Autofocus live view | ||
Face detect autofocus | ||
Contract detect autofocus | ||
Phase detect autofocus | ||
Number of focus points | 9 | - |
Cross focus points | - | - |
Lens | ||
Lens mount | fixed lens | fixed lens |
Lens focal range | 24-840mm (35.0x) | 24-1200mm (50.0x) |
Highest aperture | f/2.7-5.8 | f/2.9-6.5 |
Macro focus range | 0cm | 1cm |
Focal length multiplier | 5.8 | 5.8 |
Screen | ||
Display type | Fully Articulated | Fixed Type |
Display size | 2.7 inch | 3 inch |
Display resolution | 230 thousand dot | 460 thousand dot |
Selfie friendly | ||
Liveview | ||
Touch functionality | ||
Display tech | - | TFT LCD |
Viewfinder Information | ||
Viewfinder type | Electronic | Electronic |
Viewfinder resolution | - | 201 thousand dot |
Viewfinder coverage | - | 97% |
Features | ||
Slowest shutter speed | 15 secs | 8 secs |
Maximum shutter speed | 1/3200 secs | 1/1700 secs |
Continuous shooting speed | 1.0 frames per sec | 10.0 frames per sec |
Shutter priority | ||
Aperture priority | ||
Expose Manually | ||
Exposure compensation | Yes | Yes |
Set white balance | ||
Image stabilization | ||
Inbuilt flash | ||
Flash range | 6.80 m | 7.00 m |
Flash settings | Auto, On, Off, Red-Eye, Slow Sync, Fill-in | Auto, forced flash, suppressed flash, slow synchro |
Hot shoe | ||
AE bracketing | ||
White balance bracketing | ||
Exposure | ||
Multisegment metering | ||
Average metering | ||
Spot metering | ||
Partial metering | ||
AF area metering | ||
Center weighted metering | ||
Video features | ||
Supported video resolutions | 1280 x 720 (30 fps) 640 x 480 (30 fps), 320 x 240 (30, 15 fps) | 1920 x 1080 (60i), 1280 x 960 (60p), 640 x 480 (30p) |
Highest video resolution | 1280x720 | 1920x1080 |
Video format | Motion JPEG | H.264 |
Microphone input | ||
Headphone input | ||
Connectivity | ||
Wireless | Eye-Fi Connected | Built-In |
Bluetooth | ||
NFC | ||
HDMI | ||
USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
GPS | None | None |
Physical | ||
Environmental seal | ||
Water proof | ||
Dust proof | ||
Shock proof | ||
Crush proof | ||
Freeze proof | ||
Weight | 601g (1.32 pounds) | 670g (1.48 pounds) |
Dimensions | 123 x 92 x 108mm (4.8" x 3.6" x 4.3") | 123 x 87 x 116mm (4.8" x 3.4" x 4.6") |
DXO scores | ||
DXO All around score | not tested | not tested |
DXO Color Depth score | not tested | not tested |
DXO Dynamic range score | not tested | not tested |
DXO Low light score | not tested | not tested |
Other | ||
Battery life | - | 500 images |
Form of battery | - | AA |
Battery model | NB-7L | 4 x AA |
Self timer | Yes (2 or 10 sec, Custom) | Yes (2 or 10 sec) |
Time lapse shooting | ||
Storage media | SD/SDHC/SDXC/MMC/MMCplus/HC MMCplus | SD/SDHC/SDXC, Internal |
Storage slots | 1 | 1 |
Cost at launch | $400 | $330 |