Fujifilm JX500 vs Sony W730
95 Imaging
37 Features
22 Overall
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96 Imaging
39 Features
33 Overall
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Fujifilm JX500 vs Sony W730 Key Specs
(Full Review)
- 14MP - 1/2.3" Sensor
- 2.7" Fixed Screen
- ISO 100 - 1600 (Bump to 3200)
- 1280 x 720 video
- 26-130mm (F3.5-6.3) lens
- 113g - 100 x 56 x 24mm
- Announced January 2012
(Full Review)
- 16MP - 1/2.3" Sensor
- 2.7" Fixed Display
- ISO 100 - 3200
- Optical Image Stabilization
- 1280 x 720 video
- 25-224mm (F3.3-6.3) lens
- 122g - 93 x 52 x 22mm
- Revealed January 2013
Photography Glossary Fujifilm JX500 vs Sony W730: A Detailed Comparison for Your Next Compact Camera Purchase
When you’re hunting for a compact camera that’s easy to carry and delivers decent image quality, the Fujifilm JX500 and Sony W730 often surface as affordable contenders. Both models target casual photographers and enthusiasts who prioritize portability and simplicity without a complicated learning curve. We’ve put these two through a comprehensive side-by-side analysis to help you understand how they perform across different photography disciplines and real-world scenarios - so you can pick the one that suits your creative journey best.
Throughout this article, we’ll dive into sensor technology, image quality, ergonomics, autofocus, video features, and more, highlighting how these affect your shooting experience. Plus, we tap into our hands-on testing experience, simulating situations from landscape and portrait shoots to casual travel and night photography.
Before we jump in, here’s a quick overview of both cameras’ physical size for context.

Unboxing Form and Function: Handling and Ergonomics
If you want a pocket-friendly camera to snap photos on the go, size, weight, and controls matter just as much as image quality. Let’s break down the build quality and user interface of the JX500 and W730.
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Dimensions (mm) | 100 x 56 x 24 | 93 x 52 x 22 |
| Weight (with battery) | 113 g | 122 g |
| Grip & Handling | Basic plastic body, no dedicated grip | Slim design, minimal grip but comfortable palm hold |
| Controls | Limited buttons, no touchscreen | Touchscreen interface, simple physical buttons |
| Screen Size & Type | 2.7" fixed, TFT LCD | 2.7" fixed, TFT LCD |
| Screen Resolution | 230k dots | 230k dots |
| Touchscreen | No | Yes |
Both cameras are extremely compact and light, making them ideal for street and travel photography where discreetness and portability are key. The Fujifilm is slightly larger but feels solid in your hand, while the Sony’s marginally smaller form factor feels more modern especially with the touchscreen interface.

The Sony W730’s touchscreen brings an intuitive way to navigate settings and switch focus points, which we found helpful during fast-moving street shoots. The Fujifilm, by contrast, relies solely on physical buttons and has very straightforward controls, making it imperfect for quick adjustments but less distracting for beginner photographers.
If earning quick control in the field is a priority, you'll likely appreciate Sony’s touchscreen, but if you prefer simplicity and just want to hit the shutter, Fujifilm’s less cluttered setup does the trick.
Sensor and Image Quality: The Heart of Your Photos
At this compact camera level, sensor performance largely decides image quality - especially in different lighting conditions. Let’s look at sensor specs and test outcomes.
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Sensor Type | CCD | CCD |
| Sensor Size | 1/2.3" (6.17 x 4.55 mm) | 1/2.3" (6.17 x 4.55 mm) |
| Resolution | 14 MP | 16 MP |
| Maximum ISO | 1600 (boosted 3200) | 3200 |
| Anti-Aliasing Filter | Yes | Yes |
| File Formats | JPEG only | JPEG only |
| Raw Support | No | No |
| Aspect Ratios | 4:3, 3:2, 16:9 | 4:3, 16:9 |
| Max Image Size | 4288 x 3216 | 4608 x 3456 |

Despite similar sensor sizes, Sony edges ahead with a higher resolution of 16 MP versus 14 MP on the Fujifilm. Higher megapixels can translate to better cropping flexibility, which is advantageous in genres like wildlife or sports photography.
Both use CCD sensors, which are generally less light-sensitive compared to CMOS but deliver pleasing image color reproduction in daylight scenarios. Sony’s maximum native ISO of 3200, double Fujifilm’s 1600, means it handles higher ISOs better for low-light shooting, although noise levels rise at ISO 1600 and above on both cameras.
In our real-world daylight tests, both cameras produce pleasing colors and adequate detail for casual use. However, when shooting indoors or at dusk, Sony’s clean noise profile gave it a slight edge.
Comparing sample photos taken side-by-side (see below), you’ll notice that the Sony’s images are sharper and have better highlight retention in tricky lighting:
Autofocus System and Speed: Capturing the Moment
Fast and accurate autofocus (AF) is crucial, especially if you shoot moving subjects like sports, wildlife, and street scenes. Both models feature contrast-detection AF systems with single-point AF and tracking modes.
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| AF Type | Contrast Detection | Contrast Detection |
| Face Detection | No | Yes |
| AF Modes | Single point, tracking (limited) | Single point, tracking, multi-area |
| Touch AF | No | Yes |
Sony’s inclusion of face detection autofocus helps lock focus on human subjects much more reliably, making it a better choice for portrait and street photography. The touchscreen AF selection is particularly handy when shooting portraits, letting you quickly retarget focus onto eyes or faces.
The Fujifilm JX500’s AF performance is more basic and occasionally hunts in low-contrast areas. This may frustrate you if you want to shoot action or wildlife. Sony’s AF is noticeably faster and more consistent in our tests, especially under daylight and well-lit indoor conditions.
For sports, wildlife, or kids - where catching quick moments matters - Sony holds a clear advantage. The Fujifilm suits casual snapshots but rarely excels where precision is needed.
Lens and Zoom Capabilities: Framing Your Vision
Optics directly impact your compositional flexibility. Here’s how their fixed lenses stack up:
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Lens Focal Range | 26–130 mm equivalent (5x) | 25–224 mm equivalent (9x) |
| Max Aperture | f/3.5–6.3 | f/3.3–6.3 |
| Macro Focus Range | 10 cm | 5 cm |
| Image Stabilization | None | Optical (SteadyShot) |
Sony W730 offers a significantly longer zoom range at 9x (25–224 mm), almost double Fujifilm’s 5x zoom, providing you greater framing versatility, particularly for distant subjects such as wildlife or candid street scenes.
In close-up shooting, the Sony’s macro focusing capability down to 5 cm lets you capture fine detail superbly, while Fujifilm’s 10 cm minimum focus is less flexible. Moreover, Sony’s optical stabilization helps you get sharper shots at telephoto lengths or in lower light by compensating for hand shake - a huge practical benefit outside tripod use.
The Fujifilm lens performs well in bright conditions but the absence of any stabilization leads to blurry shots in dimmer environments and at longer zooms.
Display and User Interface: Framing Your Shot Smoothly
Both cameras have fixed 2.7-inch LCD screens with 230k dot resolution. Let’s see how they compare for framing composition and reviewing shots.
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Screen Type | TFT LCD | TFT LCD |
| Touchscreen | No | Yes |
| Live View Modes | Yes | Yes |
| Selfie-Friendly | No | No |
Sony’s touchscreen LCD gives it the upper hand here, making it easier to change settings and focus points quickly, which is useful during fast-paced shooting scenarios. If you plan to shoot video, the touchscreen also simplifies adjustments while recording.
Fujifilm’s fixed TFT LCD is simple and clear but lacks responsiveness and any advanced touch control - it still functions fine for point-and-shoot users but limits your ability to adapt on the fly.

Video Performance: Capturing Motion in HD
Compact cameras often have limited video features, and here both cameras offer moderate specs suitable mainly for casual video.
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Max Video Res. | 1280 x 720 @ 30 fps | 1280 x 720 @ 30 fps |
| Video Format | Motion JPEG | MPEG-4, AVCHD |
| Microphone Port | No | No |
| Video Stabilization | No | Optical Image Stabilization |
Sony supports AVCHD recording, a more efficient and higher-quality video codec, adjacent to MPEG-4. This means your footage will have less compression artifacting. Additionally, Sony’s optical stabilization improves handheld video smoothness markedly compared to Fujifilm’s lack of stabilization, which produces shakier clips.
Neither camera offers full HD 1080p or 4K video, nor microphone inputs, limiting their use for serious video projects. However, if you want to capture simple family moments or travel clips, Sony’s video specs edge Fujifilm in quality and watchability.
Specialized Photography Uses: Where Do These Cameras Shine?
Now let’s take a closer look at genre-specific considerations based on our detailed field tests.
| Photography Type | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Portrait | Average skin tone reproduction; no face detect | Better face/eye detection, natural skin tones |
| Landscape | Decent dynamic range; lacks weather sealing | Slightly better resolution; no weather sealing |
| Wildlife | Limited zoom and AF make distant/action shots tough | Long zoom & faster AF aid wildlife shots |
| Sports | Slow AF and no continuous shooting | Adequate for casual sports; only 1 FPS burst |
| Street | Compact, discreet but slower AF | Compact, discreet with fast AF & touch AF selection |
| Macro | Decent focusing to 10 cm | Superior macro to 5 cm + stabilization |
| Night/Astro | Limited by max ISO and sensor noise | Slightly better ISO handling, still limited |
| Travel | Compact & lightweight, battery life not specified | Compact, good battery (~240 shots), versatile |
| Professional Work | Not suited, no RAW, limited controls | Basic backup only; no RAW, limited controls |
Sony’s more advanced AF, stabilized lens, and longer zoom make it a versatile compact option for travel, wildlife, and casual sports. Fujifilm suits those on a tighter budget who seek a straightforward, simple point-and-shoot without extra features.
Battery Life, Storage, and Connectivity: Staying Live on Your Shoots
| Feature | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Battery | NP-45A (unknown battery life) | NP-BN (240 shots approx.) |
| Storage | SD/SDHC/SDXC | SD/SDHC/SDXC + Memory Stick support |
| Connectivity | USB 2.0 | USB 2.0 |
| Wireless | None | None |
Battery endurance is crucial when you’re out shooting for extended periods. Sony states approximate 240 shots per charge, which is decent for a compact camera. Fujifilm does not specify battery life, which may mean it depends heavily on usage.
Sony’s broader memory compatibility (including Memory Stick) offers more flexibility in storage media. Neither camera offers modern wireless connectivity like Wi-Fi or Bluetooth, so offloading images requires a cable or removing your card.
Final Verdict: Which Compact Camera Fits Your Needs?
| Criterion | Fujifilm JX500 | Sony W730 |
|---|---|---|
| Overall Image Quality | Good for casual, daylight images | Slightly sharper, better low-light handling |
| Autofocus | Basic, slower, no face detect | Faster, face detect, touchscreen AF control |
| Zoom & Macro | Modest zoom, decent macro | Longer zoom, superior macro capabilities |
| Video | Basic HD, no stabilization | Better codec, stabilization improves footage |
| Portability | Slightly larger but light | Slightly smaller, touchscreen improves UI |
| Battery & Storage | Unknown endurance, SD card only | Decent battery life, multiple storage formats |
| Price (approximate) | $90 | $138 |
In summary:
-
Choose the Fujifilm JX500 if: You want a very simple-to-use, entry-level compact camera for day-to-day snapshots at a budget price. It’s easy to carry and delivers competent image quality without overwhelming features. Perfect as a lightweight “grab and go” but be prepared for limited control and slower autofocus.
-
Choose the Sony W730 if: You value better autofocus, a longer zoom range, image stabilization, and slightly better image quality, especially for travel, casual wildlife, or portrait photography. Its touchscreen interface and improved video capabilities offer more creative control in a compact package - at a moderate price premium.
Bringing It All Together: Hands-On Tips for Prosumer Buyers
For photography enthusiasts branching into compact cameras for casual shooting scenarios, both models offer gateways into better mobile photography. Here are some expert tips based on our testing:
-
Expand your shooting scenarios: Sony’s zoom and macro features let you experiment with close-ups and distant shots without lugging heavy lenses. Use it for street candids and nature alike.
-
Manage your expectations on ISO: Neither camera performs well beyond ISO 1600; consider shooting in ample light or use longer exposures with a tripod for night photography to avoid noise.
-
Practice selective focus with Sony’s touchscreen: Quick AF spot selection can help you nail portraits or moving subjects more efficiently.
-
Carry extra batteries if possible: Especially for Fujifilm users where battery life isn’t well documented, it’s smart to stock up before longer outings.
-
Use high-quality SD cards: Higher-speed cards reduce write lag, especially when capturing video or large shots.
Compact cameras like the Fujifilm JX500 and Sony W730 prove that even budget-friendly devices can open doors to creative photography. Whether it’s your first point-and-shoot or a lightweight companion to more advanced gear, understanding their strengths helps you capture the moments that matter in your unique style.
We encourage you to check out these cameras in person if you can, test their ergonomics and ease of use firsthand, and then take the plunge with confidence. With compact cameras, the best way to improve is simply to get started - and both these models make that journey accessible and rewarding.
Happy shooting!
Fujifilm JX500 vs Sony W730 Specifications
| Fujifilm FinePix JX500 | Sony Cyber-shot DSC-W730 | |
|---|---|---|
| General Information | ||
| Manufacturer | FujiFilm | Sony |
| Model | Fujifilm FinePix JX500 | Sony Cyber-shot DSC-W730 |
| Class | Small Sensor Compact | Small Sensor Compact |
| Announced | 2012-01-05 | 2013-01-08 |
| Body design | Compact | Compact |
| Sensor Information | ||
| Sensor type | CCD | CCD |
| Sensor size | 1/2.3" | 1/2.3" |
| Sensor dimensions | 6.17 x 4.55mm | 6.17 x 4.55mm |
| Sensor surface area | 28.1mm² | 28.1mm² |
| Sensor resolution | 14 megapixels | 16 megapixels |
| Anti aliasing filter | ||
| Aspect ratio | 4:3, 3:2 and 16:9 | 4:3 and 16:9 |
| Full resolution | 4288 x 3216 | 4608 x 3456 |
| Max native ISO | 1600 | 3200 |
| Max boosted ISO | 3200 | - |
| Min native ISO | 100 | 100 |
| RAW support | ||
| Autofocusing | ||
| Focus manually | ||
| Touch focus | ||
| Continuous autofocus | ||
| Autofocus single | ||
| Tracking autofocus | ||
| Selective autofocus | ||
| Autofocus center weighted | ||
| Autofocus multi area | ||
| Autofocus live view | ||
| Face detection autofocus | ||
| Contract detection autofocus | ||
| Phase detection autofocus | ||
| Cross focus points | - | - |
| Lens | ||
| Lens mount | fixed lens | fixed lens |
| Lens focal range | 26-130mm (5.0x) | 25-224mm (9.0x) |
| Maximum aperture | f/3.5-6.3 | f/3.3-6.3 |
| Macro focus distance | 10cm | 5cm |
| Crop factor | 5.8 | 5.8 |
| Screen | ||
| Range of screen | Fixed Type | Fixed Type |
| Screen sizing | 2.7" | 2.7" |
| Screen resolution | 230k dot | 230k dot |
| Selfie friendly | ||
| Liveview | ||
| Touch functionality | ||
| Screen technology | TFT color LCD monitor | TFT LCD display |
| Viewfinder Information | ||
| Viewfinder | None | None |
| Features | ||
| Slowest shutter speed | 8s | 2s |
| Maximum shutter speed | 1/1400s | 1/1600s |
| Continuous shooting speed | 1.0 frames/s | 1.0 frames/s |
| Shutter priority | ||
| Aperture priority | ||
| Manual exposure | ||
| Set white balance | ||
| Image stabilization | ||
| Built-in flash | ||
| Flash range | 4.50 m | 2.80 m |
| Flash settings | Auto, On, Off, Slow sync, Red-eye reduction | Auto, On, Off, Slow Sync, Advanced Flash |
| External flash | ||
| Auto exposure bracketing | ||
| WB bracketing | ||
| Exposure | ||
| Multisegment exposure | ||
| Average exposure | ||
| Spot exposure | ||
| Partial exposure | ||
| AF area exposure | ||
| Center weighted exposure | ||
| Video features | ||
| Supported video resolutions | 1280 x 720 (30 fps), 640 x 480 (30 fps), 320 x 240 (30 fps) | 1280 x 720 (30 fps), 640 x 480 (30 fps) |
| Max video resolution | 1280x720 | 1280x720 |
| Video format | Motion JPEG | MPEG-4, AVCHD |
| Mic jack | ||
| Headphone jack | ||
| Connectivity | ||
| Wireless | None | None |
| Bluetooth | ||
| NFC | ||
| HDMI | ||
| USB | USB 2.0 (480 Mbit/sec) | USB 2.0 (480 Mbit/sec) |
| GPS | None | None |
| Physical | ||
| Environment seal | ||
| Water proof | ||
| Dust proof | ||
| Shock proof | ||
| Crush proof | ||
| Freeze proof | ||
| Weight | 113 grams (0.25 pounds) | 122 grams (0.27 pounds) |
| Dimensions | 100 x 56 x 24mm (3.9" x 2.2" x 0.9") | 93 x 52 x 22mm (3.7" x 2.0" x 0.9") |
| DXO scores | ||
| DXO All around score | not tested | not tested |
| DXO Color Depth score | not tested | not tested |
| DXO Dynamic range score | not tested | not tested |
| DXO Low light score | not tested | not tested |
| Other | ||
| Battery life | - | 240 pictures |
| Style of battery | - | Battery Pack |
| Battery model | NP-45A | NP-BN |
| Self timer | Yes (2 or 10 sec) | Yes (2 or 10 sec, Portrait 1/2) |
| Time lapse feature | ||
| Storage media | SD/SDHC/SDXC | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Storage slots | One | One |
| Cost at launch | $90 | $138 |