Threads, Meta’s Twitter rival app, has achieved a tremendous feat by gaining 100 million users in just a week since its launch. This makes it the fastest-growing app ever.
The data from Quiver Quantitative’s Threads Tracker, which analyzes Instagram user profiles, confirms this milestone.
Released on June 5, Threads made a splash on its first day with two million sign-ups in two hours, five million in four hours, and 10 million registered users in just seven hours.
The numbers kept soaring as the following morning, when Meta CEO Mark Zuckerberg announced that over 30 million users had already tried the app, surpassing their expectations.
In mere days, Threads overtook OpenAI’s ChatGPT, the previous record holder, which attracted 10 million daily users in 40 days and 100 million monthly users in about two months.
It’s clear that Threads has disrupted the growth metrics of popular apps.
Users are not only registering for Threads but also actively engaging with the app. According to The Verge, more than 95 million posts and 190 million likes have been shared on Threads.
These impressive numbers add to the app’s unprecedented user adoption.
Surprisingly, Threads’ success has been achieved despite being limited to iOS and Android platforms without web access.
Additionally, the app lacks essential features such as a comprehensive search function, hashtag support, and a chronological feed of posts, which are typically expected from a Twitter alternative.
Threads has exceeded expectations and demonstrated potential to challenge Twitter’s dominance in the text-based social media sphere. In May 2022, Twitter had 229 million monthly active users.
However, recent data from CloudFlare CEO Matthew Prince hints at a decline in Twitter’s traffic since January 2023, reaching an all-year low in July.
Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r
— Matthew Prince 🌥 (@eastdakota) July 9, 2023
In response to Threads’ rise, Twitter’s owner, Elon Musk, has threatened legal action against Meta.
In a letter addressed to Zuckerberg, Twitter’s attorney accuses Meta of unlawfully using Twitter’s trade secrets and intellectual property by hiring former Twitter employees to create a “copycat” app.
