Hasselblad and Oppo Join Forces to Create Next-Level ‘HyperTone’ Camera

Oppo and Hasselblad have announced their collaboration to develop the next-generation HyperTone camera systems. This partnership aims to revolutionize computational photography and bring about a new era in mobile imaging. The system will be launched in an upcoming Find series flagship smartphone.

Oppo believes that by merging classic imaging aesthetics with mobile technology, they can offer a unique and tailored camera experience for users. The HyperTone camera is the focus of their three-year partnership, with the intention of setting new industry standards by 2024.

Hasselblad’s Global Marketing Manager, Bronius Rudnickas, expresses excitement over Oppo’s advancements in mobile imaging, stating that it enables users to unleash their creative potential through smartphone photography.

Their collaboration in developing the HyperTone camera system is an extensive project, aimed at providing unparalleled image quality and immersive experiences for photography enthusiasts. The results of this collaboration are highly anticipated and will be revealed next year.

The development of the HyperTone camera is described as “following aesthetics,” deviating from traditional technical specifications prevalent in the industry. Oppo and Hasselblad strive to create a hardware system that goes beyond the norm and prioritizes an organic integration of style and technology. This thought process, although unusual when it comes to hardware development, reflects their unique approach to surpass industry standards.

The HyperTone Camera System consists of three components: the HyperTone All Main Camera System, the HyperTone Image Engine, and the HyperTone ProXDR Display. These elements work together seamlessly to provide an end-to-end system-level imaging experience. The HyperTone All Main Camera System is a revolutionary innovation catering to all focal lengths, ensuring exceptional image quality whether it’s day or night.

The HyperTone Image Engine resolves common issues in computational photography by utilizing advanced computation techniques, resulting in reduced digital artifacts. By implementing the Extra HD Algorithm, Oppo and Hasselblad offer a 30% improvement in clarity and a 60% decrease in noise through AI RAW fusion. Although this new algorithm requires increased computing power, it contributes to cleaner and more detailed post-processing.

Lastly, the HyperTone ProXDR Display is an industry-leading technology capable of recording the brightness of 12 million pixels and unlocking up to eight times more dynamic range on screen. This technology restores natural tones, making photo viewing more realistic and immersive. Additionally, Oppo is working towards compatibility with the Ultra HDR standard, ensuring consistent photo quality across various displays.

While Oppo and Hasselblad have thoroughly explained the elements of the HyperTone camera system, it remains unclear how exactly this system will revolutionize mobile photography. However, as the brands plan to incorporate this technology in their next flagship phone, a clearer understanding is expected to emerge in the near future.

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