Meta to Add AI Content Labels on Instagram, Enhancing User Trust

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Meta’s upcoming AI tools, based on the Llama 2 model, are making their way towards release for regular consumers. Leaked information suggests that Instagram will be getting new generative AI features, with labels indicating that the work was created by Meta AI.

This information comes from Alessandro Paluzzi, a reverse engineer who has a track record of revealing Meta’s features prior to their official release. In a tweet , Paluzzi shared a screenshot that showcased some of these upcoming Meta features. One noteworthy image showed an app notification stating that “this content was created or edited with AI” by the creator or Meta. It further highlighted that the content was generated by Meta AI and indicated that AI-generated content is typically labeled for easy identification.

#Instagram is working to label the contents created or modified by #AI in order to be identified more easily 👀 pic.twitter.com/bHvvYuDpQr

— Alessandro Paluzzi (@alex193a) July 30, 2023

Paluzzi also revealed some other interesting leaks, hinting at additional AI-powered Instagram features in development. These include a “message summary” tool that condenses lengthy direct messages (hooray!) and creative tools to enhance Stories editing.

Engadget reached out for comment from Meta’s spokesperson regarding Paluzzi’s findings, but no response was provided. As a result, it remains uncertain when, or even if, these features will become available. Regardless, two things caught my attention.

Firstly, many companies are incorporating AI tools to simplify and enhance the social media experience. However, it’s a double-edged sword. These tools may encourage spending more time on social media and consuming even more content and information. But that discussion is best saved for another time.

Secondly, it’s intriguing to see media giants like Meta taking steps to label AI-generated content. In a world plagued by fake news, AI makes it easier and quicker to create misleading content. Thus, I welcome any tools that facilitate the labeling of AI content. Such measures will promote transparency and protect against the spread of fake news and other potentially harmful material.